Course Learning Outcomes
- At the end of this course, participants will be able to explain how to develop a unique practice brand statement
- At the end of this course, participants will be able to describe tried and true retail marketing strategies and tactics
- At the end of this course, participants will be able to describe new ways to think about prospective patients
|5-10 Minutes||Setting Expectations|
|10-55 Minutes||5 things you need to know|
Director of Consumer Marketing
Kathy McCuskey joined Starkey Laboratories in January 2007 as the Director of Consumer Marketing. She brings 20 years of consumer and retail marketing expertise and her career includes senior management positions in several advertising agencies managing accounts like Miracle-Ear, MN Twins, Papa Murphy's Pizza, Kmart, Cold Stone Creamery, ConAgra frozen brands and Birds Eye vegetable brands, among others. Her experience lies in developing integrated marketing programs that build brands and drive sales at the retail point of sale.
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