Course: #683

Market More Successfully To Prospective Patients

1 Hour  

Wonder why some advertising performs better than others? Get to know your prospective patients - market to them in ways they are most open to. With this course you will learn how to build your practice brand and boost your practice sales with simple strategies designed to appeal to your target audience.

Course Learning Outcomes

  • At the end of this course, participants will be able to explain how to develop a unique practice brand statement
  • At the end of this course, participants will be able to describe tried and true retail marketing strategies and tactics
  • At the end of this course, participants will be able to describe new ways to think about prospective patients

Time-ordered Agenda

0-5 Minutes Introducton
5-10 Minutes Setting expectatons
10-55 Minutes 5 things you need to know
55-60 Minutes Summary

Course Presenter

kathy mccuskey

Kathy McCuskey

Director of Consumer Marketing

Kathy McCuskey joined Starkey Laboratories in January 2007 as the Director of Consumer Marketing.  She brings 20 years of consumer and retail marketing expertise and her career includes senior management positions in several advertising agencies managing accounts like Miracle-Ear, MN Twins, Papa Murphy's Pizza, Kmart, Cold Stone Creamery, ConAgra frozen brands and Birds Eye vegetable brands, among others. Her experience lies in developing integrated marketing programs that build brands and drive sales at the retail point of sale.


Presenter Disclosure: Kathy is the Director of Retail Marketing for Starkey Laboratories in Eden Prairie, MN.

Course Participation Information

To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.

Review Technical Requirements

Login and logout times will be recorded and documented.
Passing an online exam will be required to earn continuing education credit, where applicable.

Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.

On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.

Event participation is free, but you must be a CEU Total Access member to complete the exam and earn the continuing education credit.

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