Acquiring New Patients

Question

I am constantly looking for ways to get more potential patients through my door. I have established an online presence, but is there anything else I can be doing beyond Internet marketing and social networking to increase my referral rate?

Answer

Thanks for your question. The answer is yes! At Sycle.net, our mission is to use our technology to simplify the audiologist's life and help you grow your business. Our goal is to take away every possible repeatable task using our technology and integrate it with others so you can spend time with your patients. Our sister company is an advertising agency, Ozone Online, with expertise in online marketing that we've utilized for Sycle. With the Sycle Sales Generation tool, we are gathering appointments from potential hearing aid patients online, and scheduling those appointments directly into clinics' schedules using Sycle. We never actually see the clinics' schedules. We build them a script, a patient intake, which populates all the necessary fields in Sycle.

We get the leads, send them to a call center, and book appointments. At the end of the day, the clinic only pays for the patient if the appointment results in the sale of a hearing aid. The cost of acquiring a new patient in this industry can range from $500 to just over $1,000 per patient. With the Sycle.net Sales Generation program, our initial cost is only $399 per new patient. And, as I mentioned, there is only a cost if that patient purchases hearing aids. That's about a third or a half of what you would pay with other systems today. There are no restrictions as far as which manufacturers you can sell, or how to conduct the appointment. We schedule the appointment, and you as the clinician have full control over what happens when that patient walks into your office.

More information about this tool can be found at Sycle.net or on the Sycle web channel on AudiologyOnline.

Ridge Sampson is the CEO and Founder of Sycle - The number one hearing care practice management system.