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Is Advanced Bionics Still Using the HiRes Sound Coding Strategy?

Tracey Kruger

October 28, 2013

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Question

Is Advanced Bionics still using the HiRes sound coding strategy?

 

Answer

Yes, and with Naída CI Q70 we are also introducing HiRes™ Optima* sound processing, a new strategy that received FDA approval. HiRes Optima takes advantage of AB’s proprietary current steering technology to reduce power requirements of the system and improve battery life, without sacrificing performance in any way.  It helps us to make smaller devices, with more power efficiency.  Our recipients will get better efficiency from the batteries that they use, and it also enables us to support the use of disposable zinc-air batteries, which has been a longstanding request from the field.

In addition to being able to use this new sound coding strategy with Naída CI, HiRes Optima will be backwards compatible to the Neptune™ sound processor, as well as for CII and HiRes 90K implant recipients using the Harmony™ sound processor. 

As you know, cochlear implants demand considerably more power than hearing aids.  The technology that is needed to drive the internal device simply requires more power than what is needed for acoustic amplification.  Advancements like HiRes Optima allow our patients to just live their lives without having to worry about a battery dying in the middle of a day, or having to constantly recharge and replace batteries.  There is a cost savings as well. HiRes Optima is something that we have worked towards for a long time and it is nice to finally make it available.

*Not approved for pediatric use in the United States.

This Ask the Expert was taken from an AudiologyOnline interview – read the full interview here.

You may learn more about Advanced Bionics at AdvancedBionics.com or the Advanced Bionics Expo Page on AudiologyOnline.


tracey kruger

Tracey Kruger

Vice President of Marketing, Advanced Bionics, LLC

As Global Vice President of Marketing for Advanced Bionics, Tracey Kruger oversees Product Management and Surgical Support, Education and Training, Clinical Product Development, Strategic Reimbursement Services, Marketing Communications, and Market Insight. Kruger joined AB in 2000 as a Clinical Specialist and quickly transitioned to Research & Development as a Research Audiologist. Kruger assumed the role of Manager and then Director of Clinical Product Development before moving into Marketing as Director of Product Marketing, which oversaw Product Management and Clinical Development. Kruger was appointed Vice President of Marketing in 2011. Prior to joining AB, Kruger worked as an audiologist at Glenrose Rehabilitation Hospital in Edmonton, AB from 1994 to 2000.

 


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