What do you see at the most important marketing trend or opportunity right now, and why?
Answer
I am most interested in the utilization of social media and multichannel retail by the 65+ generation. This demographic is currently the fastest growing group of social media users – however they tend to still shop more traditionally. We are starting to see this situation change and it will be interesting to see how it develops and how it impacts larger purchases like hearing solutions. This is an important audience for our industry. We are watching developments in social and mobile media to get ahead of the curve and generate awareness of hearing loss and hearing solutions that will motive 65+ consumers to take action and see a professional to address their hearing loss.
For information on Oticon's consumer marketing programs please contact your Oticon representative. You may also learn more about Oticon on the Oticon Expo Page on AudiologyOnline.
Sheena Oliver, AuD, MBA
Vice President, Marketing
Sheena D. Oliver, Vice President, Marketing for Oticon, Inc. is responsible for Oticon’s overall marketing strategy, overseeing the company’s marketing, advertising and public relations initiatives across all product lines. As an audiologist, Sheena has a unique understanding of the day-to-day needs of hearing care professionals. She provides a positive environment that encourages communication and critical information sharing and results in innovative approaches that better address the needs of our business partners. Previously, as manager of Oticon Pediatrics, Sheena helped to establish Oticon Pediatrics as a distinct brand and a valuable single source for optimal solutions for children with hearing loss. An alumna of the University of Pittsburgh, she earned her Doctor of Audiology degree from Salus University and holds a Masters in Business Administration from Temple University.
An Oticon-initiated multi-national survey of 750 potential first time users provided insight to the way potential users seek out information. This material provides insight into how a consumer awareness/motivation campaign can be designed to move as many patients as possible to the point of seeking out hearing care. The nature of the approach used will be discussed.
'Good information about reaching potential patients'Read Reviews
The New Open Sound Paradigm: Why it Matters: Oticon’s legacy lies in a history of commitment to providing continuous improvements in hearing solutions available for people with hearing loss. This dedication to smart innovation has led to an unprecedented approach to manage listening in complex auditory environments. This session will introduce this new technology, compare and contrast with traditional technologies and highlight the benefits for the end user. Open Up to the World: We have had tunnel focus for far too long. Technological limitations of today’s hearing instruments make it difficult for patients to do well in complex listening environments. In this session, attendees will be introduced to Opn: a new paradigm in hearing care, which provides patients an open sound experience like never before. Wireless Possibilities - Connect to the World: As the new Velox Platform allows for direct connection to smart phones without sacrificing the audiological benefits of high speed data transfer between ears, a new world of possibilities is opened up for the patient. As more and more consumer electronics are communicating with The Internet of Things, we have taken the opportunity to create If This Then That (IFTTT) solutions that make a difference to patients with hearing loss. This presentation will explain what this new world is all about and how Oticon Opn can offer real benefits to those with hearing loss.
This presentation introduces hearing care professionals to the Ida Institute's Change Guide which is designed to help professionals foster more patient-centered practices in their clinics through the implementation of Ida Institute tools. The presentation will walk participants through the steps of the Guide and explain the principles of appreciative inquiry which form the basis for the Guide's approach to change.
'Provided a new way to approach patient carfe'Read Reviews
This presentation discusses the concept of Telehealth and its applicability to audiology. Telehealth was identified during the Ida Institutes Vision 2020 process as an important impact to consider in the future of audiology. The Institute developed the online resource titled Telecare, which consists of a number of patient tools and resources to assist in preparing for the first appointment, for follow up appointments and communication strategies for everyday life with a hearing loss. To assist audiologists in preparing for the future, the Ida Institute developed the tool, Fit For The Future, which allows the creation of a personal plan to embrace changes and use them to benefit your services and your clients.
'Presentation style was clear and easy to follow'Read Reviews
Many patients who could use amplification choose not to. In this course, new data that uncovers the reasons for this reluctance will be presented. Further, the initial experiences of those who are fit for the first time may be different than what is expected by many audiologists. Changes in technology and fitting practices may offer patients benefits sooner than is traditional with a reduced level of side effects. These observations are important when considering techniques to motivate the reluctant patient to consider trial use of amplification. This seminar will examine potential changes in patient counseling to address the concerns and expected experiences of first time users.
'Nice summary from experienced clinicians'Read Reviews
Phone: 
