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3/26/2007
Kenneth E. Smith, Ph.D.
I have been looking at speech mapping as a tool in my clinic. Do you have any example application on how to use it?
I currently use the AURICAL Visible Speech system, but many of these applications could be used with other systems. Remembering the components of patient satisfaction and other elements that contribute to a successful clinical process, I consider the following to be important applications of AURICAL Visible Speech (AVS):- Fit amplification correctly the FIRST time by using AVS during all first fitting sessions.
- Demonstrate the effects of the hearing loss for the family or significant other through the use of the Hearing Loss Simulator. This process leads to improved understanding and support from the family, which is critical to success.
- Use AVS to involve the patient in the amplification adjustment process. The patient can now “See” and “Hear” the effects of adjustment, leading to more patient confidence in the process and technology.
- ALWAYS use AVS for evaluation of hearing aids that were delivered to the patient through another source. Use of the procedure leads to patient confidence since the clinician and patient now have an objective and ‘real life’ tool for making decisions about the appropriateness of the fit that is independent of the often perceived goal of simply selling a new hearing aid.
- Closing sales is facilitated using the high-tech, real world AVS system, where benefit can be both seen and heard during the demonstration process.
- Troubleshooting efficiency goes up when AVS is used as part of the process. For example, for those of us who are older (seasoned) audiologists, both internal and external feedback can be visualized when it may not be heard.
- Documentation of special programs. For example, instead of simply asking the patient to listen to the office phone to determine the audibility of the dial tone and speech, AVS can be used to determine whether or not those signals are audible. Adjustments can then be made in real time, making the fitting ‘right’ the first time.
- Staff training is another important application of AVS. By using this technology in a ‘demonstration’, new products and benefits can be ‘seen’ and ‘heard’ by office staff who are so critical in the pre-qualification of new instrument sales and treatment.
- Evaluation of new products and product features is another important function of AVS. In short, this process is critical to determining what is real and what is ‘hype’.
About GN Otometrics:
Copenhagen-based GN Otometrics is the world's leading manufacturer of hearing and balance instruments and software. The company has solutions that range from infant-screening applications and audiologic diagnostics to balance testing and hearing-aid fitting. More information about GN Otometrics can be found at www.gnotometrics.com or at their web channel on Audiology Online.
Kenneth E. Smith, Ph.D. has been in private practice in the Kansas City area for more than 30 years. A past president of the Academy of Dispensing Audiologists, he teaches Basic Business Skills in Pennsylvania College of Optometry’s Au.D. program. Smith has also functioned many years as a consultant to industry, through his company, Industry Consulting Services. In that capacity, he evaluates new products and works to develop a business model for their application.
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