Course Details

Course # 20595
20Q: 25 Years of MarkeTrak - The Highlights

CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/1.0; AHIP/1.0; ASHA/0.1 Intermediate, Professional; BAA/1.0; CAA/1.0; CASLPA/1.0; Calif. HADB/1.0 Hearing Aid Related; IHS/1.0; Kansas DHE, LTS-S0035/1.0

Course Abstract

The Better Hearing Institute has been conducting MarkeTrak surveys of consumers with hearing loss for 25 years. The depth and breadth of the MarkeTrak data provides unique insight into consumers' needs and motivations, and identifies trends in the hearing healthcare market. This data can inform hearing care professionals and the industry about adapting clinical processes, product development, marketing and other factors in order to increase uptake and acceptance of hearing aids. This article provides an overview of MarkeTrak, discusses some of the key findings regarding hearing aid market penetration and factors affecting the hearing aid adoption rate, and includes commentary and opinion from MarkeTrak author Dr. Sergei Kochkin in an engaging Q & A format.

Disclosure: This learning activity focuses on MarkeTrak surveys and data.

Course Learning Outcomes

Preview Exam

Participants will be able to describe the history of MarkeTrak surveys, including their main objective and some of the topics covered to date.
Participants will be able to explain some of the key findings from MarkeTrak surveys regarding to prevalence of hearing loss, hearing aid market penetration, barriers to hearing aid adoption, reasons for non-use of hearing aids, and more.
Participants will be able to list a few ways in which audiologists can adapt their clinical practices to improve hearing aid adoption rates, in-the-drawer rates, and consumer satisfaction with hearing aids based on MarkeTrak data.

Average Rating (72 Reviews)

Most Recent Comments

Review by: Member on February 24, 2013

thorough

Review by: Member on January 30, 2013

layed out great. easy to follow

Review by: Member on January 3, 2013

course content

Review by: Member on December 30, 2012

Research based industry trends

Review by: Member on December 28, 2012

Interesting to learn about marketrak studies and see how results relate to my caseload.

Review by: Member on December 19, 2012

Wonderful information for counseling and providing best practice to our patients. It gave me alot to think about how to better counsel and encourage patients to receive the benefits they expect and how to better improve the quality of life.

Review by: Member on November 30, 2012

Valuable info for my practice

Review by: Member on November 29, 2012

Solid facts trump beliefs: we professionals have a serious amount of work to do helping the hearing/tinnitus impaired. Misperceptions on our part (e.g.,consumers don't need/want VC's on their aids) coupled with a severe lack of "fit verification" are major reasons for the chronic underutilization of amplification.

Review by: Member on November 23, 2012

Very enlightening

Review by: Member on November 22, 2012

I found this course to be very interesting and informative.

Review by: Member on November 13, 2012

Concise, useful information.

Review by: Member on November 11, 2012

clear and concise

Review by: Member on October 28, 2012

Interesting information

Review by: Member on October 23, 2012

It is always good to know what the data seems to show in order to apply it in practice

Course Information

This is a Text/Transcript course published on June 1, 2012 which you can save and print.

Review Technical Requirements

Visit our Contact us page or give us a call if you have questions.

Course Presenter

Sergei Kochkin, PhD, MBA, MS

Executive Director

Dr. Kochkin is Executive Director of the Better Hearing Institute in Washington DC. Previously he was Director of Market Development & Market Research at Knowles Electronics, chairman of the Market Development Committee of the Hearing Industries Association, a member of the Board of Directors of the Better Hearing Institute for six years, and past editor of the peer reviewed journal High Performance Hearing Solutions. He has conducted extensive research on the hearing-impaired population in the United States, is the author of 85 publications on the hearing-impaired population, and has spoken worldwide concerning his research. Prior to joining Knowles, he worked ten years for United Airlines as market research manager, industrial psychologist, and marketing performance manager. His formal education includes: Ph.D. - Industrial Psychology (emphasis quantitative methods), MBA - Marketing, MS - Guidance and Counseling, BA -Anthropology. Dr. Kochkin is Executive Director of the Better Hearing Institute in Washington DC. He has no non-financial relationships to disclose.

Disclosure: Dr. Kochkin is Executive Director of the Better Hearing Institute in Washington DC. He has no non-financial relationships to disclose.

Continuing Education Information

Passing an online exam will be required to earn continuing education credit.

Please Note: The CEU exam and course evaluation must be completed within 30 days of course registration.

Event participation is free, but you must be a CEU Total Access member to complete the exam and earn the continuing education credit.

American Academy of Audiology

Audiology Online is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity does not imply endorsement of course content, specific products, or clinical procedures. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.

Australian College of Audiology

AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.

Association of Hearing Instrument Practitioners of Ontario

The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).

American Speech-Language-Hearing Assn.

This course is offered for 0.1 ASHA CEUs (Intermediate level, Professional Area)

British Academy of Audiology

This course has been accredited with 1 CPD point/s by the British Academy of Audiology.

Canadian Academy of Audiology

The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.

California Hearing Aid Dispensers Bureau

Course meets the qualifications for 1 hours of continuing professional development credit for hearing aid dispensers as required by the Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board of California.

Canadian Association of Speech-Language Pathologists and Audiologists

Certified members of the Canadian Association of Speech-Language Pathologists and Audiologists (CASLPA) can accumulate continuing education equivalents (CEEs) for their participation with Audiology Online. One hour of coursework equals 1 CEE. All CASLPA members are encouraged to participate in on-going education.

International Hearing Society

This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.

Kansas Department of Health and Environment

Kansas Department of Health and Environment: Approved for 1 continuing education clock hours for Kansas licensed Audiologists by the Kansas Department of Health and Environment. Long-Term Sponsorship number LTS-S0035.

AudiologyOnline.com is approved by the California Speech-Language Pathology and Audiology Board to provide CEUs, approval number PDP 267.

If you have any technical questions or problems related to this course,
please contact AudiologyOnline toll free at 800-753-2160

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