Course Details Course # 20806 20Q: More Highlights from MarkeTrak http://www.audiologyonline.com/audiology-ceus/course/20q-more-highlights-from-marketrak-20806 P1H Register NowPreview Exam CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/1.0; AHIP/1.0; ASHA/0.1 Intermediate, Professional; BAA/1.0; CAA/1.0; CASLPA/1.0; Calif. HADB/1.0 Hearing Aid Related; IHS/1.0 Course Abstract The Better Hearing Institute has been conducting MarkeTrak surveys of consumers with hearing loss for 25 years. The depth and breadth of MarkeTrak data provides unique insight into consumers' needs and motivations, and identifies trends in the hearing healthcare market. These data can inform hearing care professionals and industry regarding adapting clinical processes, product development, marketing and other factors in order to increase uptake and acceptance of hearing aids. This article discusses MarkeTrak key findings regarding hearing aid uptake and satisfaction, namely the influence of these factors: psychological issues, financial considerations, utilization of best practices by hearing care professionals, public access for people with hearing loss, and quality of life issues. The article is presented in an engaging Q & A format and includes commentary and opinion from MarkeTrak author Dr. Sergei Kochkin. Disclosure: This learning activity focuses on MarkeTrak surveys and data. Search Course Listings Browse Course Topics Course Learning Outcomes Preview Exam Participants will be able to explain factors that motivate consumers to obtain hearing aids based on MarkeTrak dataParticipants will be able to explain barriers for consumers in obtaining hearing aids based on MarkeTrak dataParticipants will be able to describe the influence of price on consumers' adoption of hearing aidsParticipants will be able to discuss key trends in customer satisfaction with hearing aids per MarkeTrak data, and how hearing care professionals can positively impact that satisfaction Average Rating (87 Reviews) Most Recent Comments 20Q: More Highlights from MarkeTrak Review by: Member on April 11, 2013 This course provides a good look into the MarkeTrac surveys and provides some good clinical information. The importance of verificaiton AND validation is known, yet so many people don't use them both! What?!!! I would like to hear more about why audiologists don't perform verification, and why one wouldn't also use validation measures to help ensure the patient's need are met. 20Q: More Highlights from MarkeTrak Review by: Member on April 4, 2013 Like market surveys 20Q: More Highlights from MarkeTrak Review by: Member on February 24, 2013 thorough 20Q: More Highlights from MarkeTrak Review by: Member on January 23, 2013 laid out well 20Q: More Highlights from MarkeTrak Review by: Member on January 22, 2013 A couple of points that should help in follow up visits. 20Q: More Highlights from MarkeTrak Review by: Member on January 7, 2013 Useful information. 20Q: More Highlights from MarkeTrak Review by: Member on January 4, 2013 course content 20Q: More Highlights from MarkeTrak Review by: Member on January 3, 2013 Clear. 20Q: More Highlights from MarkeTrak Review by: Member on December 31, 2012 Highly informative 20Q: More Highlights from MarkeTrak Review by: Member on December 31, 2012 Enjoyed reading the highlights! 20Q: More Highlights from MarkeTrak Review by: Member on December 23, 2012 Updated information about consumers and motivating factors for the purchase of hearing aids. 20Q: More Highlights from MarkeTrak Review by: Member on November 30, 2012 Useful information for my practice 20Q: More Highlights from MarkeTrak Review by: Member on November 29, 2012 The emphasis on the importance of best practices, specifically 'verification of fit.' 20Q: More Highlights from MarkeTrak Review by: Member on November 27, 2012 Clear, logical presentation, with goodinfo. 20Q: More Highlights from MarkeTrak Review by: Member on November 22, 2012 Infomration was presented in a clear way. It was good to see what makes a real difference to consumers so they can better get the help they need. 20Q: More Highlights from MarkeTrak Review by: Member on November 22, 2012 interesting data about hearing aid users 20Q: More Highlights from MarkeTrak Review by: Member on November 16, 2012 Useful for understanding target market. 20Q: More Highlights from MarkeTrak Review by: Member on November 11, 2012 very organized 20Q: More Highlights from MarkeTrak Review by: Member on October 15, 2012 Great info. Course Information This is a Text/Transcript course published on July 6, 2012 which you can save and print. Review Technical Requirements Visit our Contact us page or give us a call if you have questions. Course Presenter Sergei Kochkin, PhD, MBA, MS Executive Director Dr. Kochkin is Executive Director of the Better Hearing Institute in Washington DC. Previously he was Director of Market Development & Market Research at Knowles Electronics, chairman of the Market Development Committee of the Hearing Industries Association, a member of the Board of Directors of the Better Hearing Institute for six years, and past editor of the peer reviewed journal High Performance Hearing Solutions. He has conducted extensive research on the hearing-impaired population in the United States, is the author of 85 publications on the hearing-impaired population, and has spoken worldwide concerning his research. Prior to joining Knowles, he worked ten years for United Airlines as market research manager, industrial psychologist, and marketing performance manager. His formal education includes: Ph.D. - Industrial Psychology (emphasis quantitative methods), MBA - Marketing, MS - Guidance and Counseling, BA -Anthropology. Dr. Kochkin is Executive Director of the Better Hearing Institute in Washington DC. He has no non-financial relationships to disclose. Disclosure: Dr. Kochkin is Executive Director of the Better Hearing Institute in Washington DC. He has no non-financial relationships to disclose. Continuing Education Information CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/1.0; AHIP/1.0; ASHA/0.1 Intermediate, Professional; BAA/1.0; CAA/1.0; CASLPA/1.0; Calif. HADB/1.0 Hearing Aid Related; IHS/1.0 Passing an online exam will be required to earn continuing education credit. Please Note: The CEU exam and course evaluation must be completed within 30 days of course registration. Event participation is free, but you must be a CEU Total Access member to complete the exam and earn the continuing education credit. American Academy of Audiology Audiology Online is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity does not imply endorsement of course content, specific products, or clinical procedures. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology. Australian College of Audiology AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP. Association of Hearing Instrument Practitioners of Ontario The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU). American Speech-Language-Hearing Assn. This course is offered for 0.1 ASHA CEUs (Intermediate level, Professional Area) British Academy of Audiology This course has been accredited with 1 CPD point/s by the British Academy of Audiology. Canadian Academy of Audiology The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association. California Hearing Aid Dispensers Bureau Course meets the qualifications for 1 hours of continuing professional development credit for hearing aid dispensers as required by the Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board of California. Canadian Association of Speech-Language Pathologists and Audiologists Certified members of the Canadian Association of Speech-Language Pathologists and Audiologists (CASLPA) can accumulate continuing education equivalents (CEEs) for their participation with Audiology Online. One hour of coursework equals 1 CEE. All CASLPA members are encouraged to participate in on-going education. International Hearing Society This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here. If you have any technical questions or problems related to this course, please contact AudiologyOnline toll free at 800-753-2160 To Top
