Course Details

Course # 18996
Audiology Centered e-Patient Marketing: Getting a Return on Your Internet Investment

CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/0.1; BAA/1.0; CAA/1.0; IHS/1.0

Course Abstract

This text discusses marketing an audiology practice via the internet. Benefits of internet marketing and use of specific search engines will be included.

Course Learning Outcomes

Preview Exam

Through this course participants will be able to analyze the effectiveness of their current marketing in terms of its national influence on patient thinking.
Through this course participants will be able to list ways to improve internet effectiveness by associating with an audiology-focused search-engine-optimized tower website.
Through this course participants will be able to explain how to market their practice identity and core values to more potential new patients.

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Course Information

This is a Text/Transcript course published on July 15, 2011 which you can save and print.

Review Technical Requirements

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Course Presenters

David J. Smriga, MA

President, AuDNet, Inc.

David J. Smriga is founder and President of AuDNet, Inc., a nationwide audiology marketing and media engagement organization funded through the group purchasing power of the audiology community. Mr. Smriga has been a tireless advocate for building stronger consumer recognition and demand for audiology care both locally and nationally. Through his articles and lectures, Mr. Smriga continues to engage the audiology community and the general public, seeking to make audiology care the first thing American’s think of when seeking hearing or balance care. David Smriga is the founder and President of AuDNet, Inc.

John T. Zeigler, AuD

VP Marketing, AuDNet, Inc.

John Zeigler Au.D., founder of one of the most successful audiology practices and a past chairman of the Consumer Board of Speech Pathology and Audiology in Florida, joined AuDNet as a result of his unwavering dedication to independent audiology and his desire to protect consumer rights. Dr. Zeigler has long crusaded against the practice of blending professionally educated and licensed audiologists with unsupervised less formally trained non-audiologists, since such practice can blur the qualifications of the licensed professionals for consumers. Dr. Zeigler is passionate about providing patients the exceptional care backed by high educational standards that only a licensed audiologist can provide. He believes that AuDNet's unique focus on branding and marketing audiology care to Insurance Carriers, Consumer Groups and directly to Consumers through America's Audiology Network offers the best opportunity for delivering quality hearing care to every patient nationwide.

Disclosure: David J. Smriga is President of AuDNet, Inc.

Continuing Education Information

CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/0.1; BAA/1.0; CAA/1.0; IHS/1.0

Passing an online exam will be required to earn continuing education credit.

Please Note: The CEU exam and course evaluation must be completed within 30 days of course registration.

Event participation is free, but you must be a CEU Total Access member to complete the exam and earn the continuing education credit.

American Academy of Audiology

Audiology Online is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity does not imply endorsement of course content, specific products, or clinical procedures. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.

Australian College of Audiology

AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 0.1 CEP.

British Academy of Audiology

This course has been accredited with 1 CPD point/s by the British Academy of Audiology.

Canadian Academy of Audiology

The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.

International Hearing Society

This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.

If you have any technical questions or problems related to this course,
please contact AudiologyOnline toll free at 800-753-2160

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