Course Details

Course # 19293
Audiology Marketing 2.0: Using Technology to Attract Older Patients

Friday, November 11, 2011 at 9:00 am PST

The Live Webinar has already taken place.
Preview Exam

Course Abstract

The final session of the ReSound symposium will review effective marketing for private practices with specific strategies for serving the aging population.

Course Learning Outcomes

Preview Exam
  • After this course learners will be able to explain the current state of internet use in the baby-boomer and elderly populations
  • After this course learners will be able to list and define three fundamental principles of marketing
  • After this course learners will be able to describe how to use specific online resources and tools to attract new audiology patients and nurture existing patient relationships

Time-ordered Agenda

0-5 Minutes Introduction
5-10 Minutes The current state of marketing audiology online
10-15 Minutes Baby-boomers and elderly populations online
15-20 Minutes Internet use and an Internet presence
20-25 Minutes Marketing Fundamentals
25-35 Minutes Search Engine Optimization and Tools
35-45 Minutes Social Media and Marketing
45-55 Minutes Internet Tools for Capturing Leads
55-60 Minutes Summary/Q&A

Course Information

The Event has already taken place, you may no longer register.

Course Presenter

matt perry

Matt Perry, AuD

private practice owner, internet marketer, and host of "Audiology Marketing Now"

Matt Perry, Au.D. is a private practice owner, internet marketer, and host of "Audiology Marketing Now" - the Web TV show that "teaches audiologists how to get more of what they really want - more happy patients and more profits". Dr. Perry opened his solo practice from scratch in 2008, which grew very quickly - mostly through direct-to-consumer marketing efforts. He worked as a web developer throughout his university studies and is a passionate student of internet marketing. With his soul split between the worlds of audiology and internet marketing, Dr. Perry has become an authority in the area of attracting patients and nurturing patient relationships using the internet. He resides in Bel Air, MD, with his wife and three children.   none

Disclosure: The presenter is a guest lecturer for ReSound.

If you have any technical questions or problems related to this course,
please contact AudiologyOnline toll free at 800-753-2160

 
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