Course Details

Course # 16478
Changing Consumer Behavior: the Realities of Audiology-centered Marketing

CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/1.0; BAA/1.0; CAA/1.0; IHS/1.0

Course Abstract

In order for audiology to be effectively marketed, a fundamental shift in consumer thinking needs to occur. Instead of thinking, "I have a hearing loss, I need to get hearing aids", consumers need to be thinking "I have hearing loss, I need to see an audiologist". This article makes the case for how audiologists can achieve this shift in consumer thinking.

Course Learning Outcomes

Preview Exam

Readers will be able to explain the current messages consumers are receiving about hearing care.
Readers will be able to list three realities that need to occur to achieve effective marketing of audiology care.
Readers will be able to discuss why an Internet strategy is important to a nationwide audiology marketing campaign.

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Course Information

This is a Text/Transcript course published on June 24, 2010 which you can save and print.

Review Technical Requirements

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Course Presenter

David J. Smriga, MA

President, AuDNet, Inc.

David J. Smriga is founder and President of AuDNet, Inc., a nationwide audiology marketing and media engagement organization funded through the group purchasing power of the audiology community. Mr. Smriga has been a tireless advocate for building stronger consumer recognition and demand for audiology care both locally and nationally. Through his articles and lectures, Mr. Smriga continues to engage the audiology community and the general public, seeking to make audiology care the first thing American’s think of when seeking hearing or balance care. David Smriga is the founder and President of AuDNet, Inc.

Continuing Education Information

CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/1.0; BAA/1.0; CAA/1.0; IHS/1.0

Passing an online exam will be required to earn continuing education credit.

Please Note: The CEU exam and course evaluation must be completed within 30 days of course registration.

Event participation is free, but you must be a CEU Total Access member to complete the exam and earn the continuing education credit.

American Academy of Audiology

Audiology Online is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity does not imply endorsement of course content, specific products, or clinical procedures. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.

Australian College of Audiology

AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.

British Academy of Audiology

This course has been accredited with 1 CPD point/s by the British Academy of Audiology.

Canadian Academy of Audiology

The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.

International Hearing Society

This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.

If you have any technical questions or problems related to this course,
please contact AudiologyOnline toll free at 800-753-2160

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