Course Details

Course # 19514
The Now Effect: Taking The First Step

CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/0.1; AHIP/1.0; BAA/1.0; CAA/1.0; Calif. HADB/1.0 Hearing Aid Related; IHS/1.0


Course Abstract

An Oticon-initiated multi-national survey of 750 potential first time users provided insight to the way potential users seek out information. This material provides insight into an initiative of awareness and motivation for patients to seek hearing care. The nature of our approach will be discussed in this course.
This course was recorded on October 21, 2011

Course Learning Outcomes

Preview Exam
  • Participants will be able to identify the reasons why first time patients choose to proceed with using amplification.
  • Participants will be able to identify practical applications for generating new patients in their offices.
  • Participants will be able to discuss the research behind proven market initiatives for attracting first time patients to their offices.

Average Rating (20 Reviews)

Most Recent Comments

Review by: Member on March 13, 2013
This was the best laid out course that I have taken!
Review by: Member on December 30, 2012
different approaches to reaching first time useres
Review by: Member on November 4, 2012
It was straight forward and easy to follow and understand.
Review by: Member on October 8, 2012
well organized

Course Information

This is a recording of a Live Webinar. To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.

Review Technical Requirements

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Course Presenter

sheena oliver

Sheena Oliver, AuD, MBA

Vice President, Marketing

Sheena D. Oliver, AuD, MBA - Vice President, Marketing, Oticon, Inc.
Sheena D. Oliver, Vice President, Marketing for Oticon, Inc. is responsible for Oticon’s overall marketing strategy, overseeing the company’s marketing, advertising and public relations initiatives across all product lines. As an audiologist, Sheena has a unique understanding of the day-to-day needs of hearing care professionals.  She provides a positive environment that encourages communication and critical information sharing and results in innovative approaches that better address the needs of our business partners. Previously, as manager of Oticon Pediatrics, Sheena helped to establish Oticon Pediatrics as a distinct brand and a valuable single source for optimal solutions for children with hearing loss. An alumna of the University of Pittsburgh, she earned her Doctor of Audiology degree from Salus University and holds a Masters in Business Administration from Temple University. 


Disclosure: Presenter employed by Oticon Inc


Continuing Education Information

CEUs/Hours Offered: AAA/0.1 Intermediate; ACAud/0.1; AHIP/1.0; BAA/1.0; CAA/1.0; Calif. HADB/1.0 Hearing Aid Related; IHS/1.0

Passing an online exam will be required to earn continuing education credit.

Please Note: The CEU exam and course evaluation must be completed within 30 days of course registration.

Event participation is free, but you must be a CEU Total Access member to complete the exam and earn the continuing education credit.


American Academy of Audiology

Audiology Online is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 CEUs. Academy approval of this continuing education activity does not imply endorsement of course content, specific products, or clinical procedures. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.


Australian College of Audiology

AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 0.1 CEP.


Association of Hearing Instrument Practitioners of Ontario

The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).


British Academy of Audiology

This course has been accredited with 1 CPD point/s by the British Academy of Audiology.


Canadian Academy of Audiology

The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.


California Hearing Aid Dispensers Bureau

Course meets the qualifications for 1 hours of continuing professional development credit for hearing aid dispensers as required by the Speech-Language Pathology and Audiology and Hearing Aid Dispensers Board of California.


International Hearing Society

This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.


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