Course Details

Course # 5171
Rayovac ProLine Advanced Batteries - Your New Marketing Tool!


Course Abstract

This course will discuss the importance of hearing aid batteries to your practice.
This course was recorded on February 2, 2006

Course Learning Outcomes

Preview Exam
  • Participants will be able to discuss key milestones in hearing aid battery development and what they mean to the hearing care industry.
  • Participants will be able to discuss the key hearing aid battery cell components and how these components affect the quality of the battery and patient experience.
  • Participants will be able to identify key marketing programs that focus on patient communication, increased office visibility and expanding hearing care practices.

Time-ordered Agenda

0-5 Minutes Introduction and Welcome
5-15 Minutes Milestones in hearing aid battery history
15-30 Minutes Recent advancements in hearing aid battery technology
30-50 Minutes Marketing programs that communicate with your patients and grow your practice
50-60 Minutes Questions and Answers

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Course Information

This is a recording of a Live Webinar. To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.

Review Technical Requirements

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Course Presenter

tom begley

Tom Begley

Divisional Vice President - Hearing Aid Battery Sales

Tom Begley received his Bachelor of Arts degree from the University of Colorado.  After serving as an intelligence officer in the US Air Force and positions of increasing responsibility at Campbell Soup Co, Heublein and ConAgra he  joined Spectrum Brands, previously Rayovac Corporation, in 1991.   As the Director of Sales – Hearing Aid Batteries, Tom was part of a team that was successful in helping Rayovac become the #1 selling battery of hearing healthcare professionals.  In the spring of 2005, Tom was promoted to Divisional Vice President – Sales.  He continues to manage the North American sales team focusing on hearing aid batteries.   Tom Begley is Divisional Vice President - Hearing Aid Battery Sales at Spectrum Brands.


Disclosure: Tom Begley is Divisional Vice President - Hearing Aid Battery Sales at Spectrum Brands.


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