Course Details Course # 20782 Unitron Practice Development Series: Capturing the Big Opportunity with Disease State Marketing http://www.audiologyonline.com/audiology-ceus/course/unitron-practice-development-series-capturing-20782 P1H 5 5 Friday, September 7, 2012 at 12:00 pm EDT The Live Webinar has already taken place. Preview Exam Disclosure: This course is presented by Unitron in partnership with AudiologyOnline. Course Abstract This one-hour Q & A session with Bob Tysoe and Brian Taylor will cover all the essentials of starting your own physician outreach program using disease state marketing. We will define the marketing problem, define the target market, and define the marketing message for the target audience as it relates to Disease State Marketing and Physician Marketing. Disclosure: This learning event does not focus exclusively on any specific product or service. Search Course Listings Browse Course Topics Course Learning Outcomes Preview Exam Participants will be able to define the key Disease State Marketing concepts.Participants will be able to identify Solution oriented sales and marketing strategies.Participants will be able to explain the process to achieve Disease State Marketing success in your business. Time-ordered Agenda 0-5 Minutes Introduction of speakers and topic 5-15 Minutes Define the marketing problem, target market, and define the marketing message for the target audience. 15-55 Minutes Disease State Marketing concepts will be clarified, so that hearing healthcare specialists may understand the needs of the target audience, ie the primary care physician. Solution oriented sales and marketing strategies will be discussed, with special em 55-60 Minutes Review & Conclusions; Q and A Course Information The Event has already taken place, you may no longer register. Course Presenters Brian Taylor, AuD Director of Practice Development & Clinical Affairs Brian Taylor is the Director of Practice Development & Clinical Affairs for Unitron. Brian is responsible for Unitron Hearing US initiatives related to enhancing our customer’s expertise, professionalism, and effectiveness related to hearing aid technology, clinical procedures and practice development. Dr. Taylor manages Unitron’s Unite customer service program. In addition to his duties with Unitron, Brian is the Editor of Audiology Practices, the quarterly publication of the Academy of Doctors of Audiology. Brian Taylor is an employee of Unitron. Robert Tysoe sales and marketing specialist Robert Tysoe received his education in Australia in Business and Marketing, and he is currently pursuing a marketing degree in the USA. Bob moved with his family to the USA in 1973 and entered the health care field as the Assistant Director of Materials Management at St. Joseph's Hospital in Phoenix, AZ.After almost 30 years in the medical sales and pharmaceutical industry, as a sales representative, sales trainer, and sales manager, the chance to join Amplifon Sonus USA in a unique new Physician Marketing Program concept was too interesting, and challenging to turn down.Bob Tysoe is a sales and marketing specialist with "Hearing Healthcare Marketing Company" and resides in Portland, OR. Disclosure: Robert Tysoe is a consultant for Unitron Hearing. Brian Taylor is an employee of Unitron Hearing. There are no non-financial relationships to disclose. If you have any technical questions or problems related to this course, please contact AudiologyOnline toll free at 800-753-2160 To Top
