At Sonic, we appreciate the value of hearing and seek to help people find the greatest enjoyment from it. We envision a world where all people can enjoy the sounds that enrich everyday life.
Sonic seeks to fulfill this mission by putting into practice strong corporate values that provide focus as we meet the needs of users. These values are reflected in how we employ creative solutions to making stylish and simple-to-use devices and engage in thinking outside-the-box to generate fresh approaches to hearing issues. We are energetic in applying technologies and features that help enhance sound quality and promote better speech understanding, and we are dedicated to delivering positive experiences and reliable products to those who wear our instruments.
Sonic strives to make an impact on people’s lives. It’s seen in our commitment. In the quality of our products and services. And in our reputation as an honest, friendly, and reliable company. As a hearing instrument company, there’s nothing Sonic enjoys more than hearing for ourselves the positive experiences of users like you.

News
Sonic Shows that 'Everyday Sounds Better' at AudiologyNOW! 4/14/2012
New Sonic Hearing Solution on Display at AudiologyNOW! 3/29/2012
Sonic Introduces New Mini Receiver-In-The Canal Device 12/19/2011
Sonic Relocates to New Manufacturing Facility in Minnesota 11/18/2011
Sonic Launches New Branding Strategy and Positions Company for Continued Growth 10/20/2011
» More Sonic News
Ask the Expert
Sonic’s Speech Understanding in Noise Kathy Landon, Vice President of Branding and Professional Services, Sonic
Sonic’s Sound that’s Natural Kathy Landon, Vice President of Branding and Professional Services, Sonic
Questions About EXPRESSfit 2012 Erin Reichert, M.S., Manager, Audiology Services, Sonic
Sonic’s New miniRIC - Flip Erin Reichert, Sonic Innovations
Demant Acquires Sonic, Now What? Kathy Landon, Vice President of Branding and Professional Services, Sonic
» More Sonic ATEs
Interviews
Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic Topic: Sonic News from AudiologyNOW! 4/16/2012
Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic Topic: Introducing Flip 12/5/2011
Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic Topic: Sonic Rebranding - New Look, New Logo, & New Product Coming Soon! 10/31/2011
Interview with Joseph Lugara, President & COO, and Kathy Landon, Vice President of Branding & Professional Services, Sonic Innovations Topic: News from Sonic Innovations 5/2/2011
Interview with Sam Westover, Chairman & CEO, Sonic Innovations, & Kathy Landon, VP Products & Marketing, Sonic Innovations Topic: Sonic Innovations Product Portfolio: Design, Technology, Awards and more 5/10/2010
» More Sonic Interviews
Articles
Flip Your Expectations: Introducing the Sonic Flip miniRIC Kathy Landon, V.P. Branding & Professional Services, Sonic 3/9/2012
Everybody Needs a Little Groove - Introducing Groove from Sonic Innovations Erin Reichert, M.S., Audiology Services Manager, Sonic Innovations 8/22/2011
A New Definition for Modern Hearing Aids Victor Bray, Ph.D. & Michael Nilsson, Ph.D., Auditory Research Department, Sonic Innovations, Inc.
4/11/2005
Clinical Research Findings Confirm Benefits of Advanced Signal Processing Victor Bray, Ph.D., Sonic Innovations, Inc., Sharon Sandridge, Ph.D. The Cleveland Clinic Foundation, Craig Newman, Ph.D., The Cleveland Clinic Foundation, Suzanne Kornhass, Au.D. The Cleveland Clinic Foundation 9/9/2002
Can Omni-Directional Hearing Aids Improve Speech Understanding In Noise? Victor Bray, Ph.D., Sonic Innovations, Inc., Salt Lake City, Utah and, Michael Valente, Ph.D., Washington University School of Medicine, Saint Louis, Missouri 9/24/2001
» More Sonic Articles
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Visit the Sonic website at www.sonici.com for more information.

Live Courses
Sonic Spotlight Series: How to Use Flip in Your Practice - A Benefits Analysis Thursday, May 17, 2012 at 4:00 p.m. (Eastern) / 1:00 p.m. (Pacific) Erin Reichert, M.S., CCC-A, Audiology Services
Sonic Spotlight Series: Introducing the Flip Power Receiver Thursday, June 21, 2012 at 4:00 p.m. (Eastern) / 1:00 p.m. (Pacific) Erin Reichert, M.S., CCC-A, Audiology Services
Sonic Spotlight Series: EXPRESSfit 6.4 vs. EXPRESSfit 2012 Thursday, July 19, 2012 at 4:00 p.m. (Eastern) / 1:00 p.m. (Pacific) Erin Reichert, M.S., CCC-A, Audiology Services
Sonic Spotlight Series: Programming Interfaces - HI-PRO, NOAHlink and EXPRESSlink3, Oh My! Thursday, August 16, 2012 at 4:00 p.m. (Eastern) / 1:00 p.m. (Pacific) Erin Reichert, M.S., CCC-A, Audiology Services
» More Live Courses
Recorded Courses
Sonic Spotlight Series: Working with Flip - A Video Primer Erin Reichert, M.S., CCC-A, Audiology Services
Sonic Spotlight Series: So Flippin' Easy! A First Fit Protocol for Sonic Flip Erin Reichert, M.S., CCC-A, Audiology Services
EXPRESSfit 2012 Introduction Erin Reichert, Manager, Audiology Services
Sonic Spotlight Series: Don't Let Your Patients Be Wet Behind the Ears! Erin Reichert, M.S. Manager, Audiology Service Sonic Innovations
» More Recorded Courses
Text Courses
Flip Your Expectations: Introducing the Sonic Flip miniRIC Kathy Landon, V.P. Branding & Professional Services, Sonic
Everybody Needs a Little Groove - Introducing Groove from Sonic Innovations Erin Reichert, M.S., Audiology Services Manager, Sonic Innovations
» More Text Courses
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