At Sonic, we appreciate the value of hearing and seek to help people find the greatest enjoyment from it. We envision a world where all people can enjoy the sounds that enrich everyday life.
Sonic seeks to fulfill this mission by putting into practice strong corporate values that provide focus as we meet the needs of users. These values are reflected in how we employ creative solutions to making stylish and simple-to-use devices and engage in thinking outside-the-box to generate fresh approaches to hearing issues. We are energetic in applying technologies and features that help enhance sound quality and promote better speech understanding, and we are dedicated to delivering positive experiences and reliable products to those who wear our instruments.
Sonic strives to make an impact on people’s lives. It’s seen in our commitment. In the quality of our products and services. And in our reputation as an honest, friendly, and reliable company. As a hearing instrument company, there’s nothing Sonic enjoys more than hearing for ourselves the positive experiences of users like you.

News
Sonic Introduces New Mini Receiver-In-The Canal Device 12/19/2011
Sonic Relocates to New Manufacturing Facility in Minnesota 11/18/2011
Sonic Launches New Branding Strategy and Positions Company for Continued Growth 10/20/2011
Sonic Innovations, Inc. Donates Over 44,000 Hearing Aid Battery Cells to Minnesota Nonprofits 8/23/2011
Sonic Innovations Makes Donation to the Salus University Audiology Library 6/30/2011
» More Sonic News
Ask the Expert
Demant Acquires Sonic, Now What? Kathy Landon, Vice President of Branding and Professional Services, Sonic
What is the Sonic Oasis Fitting System? Erin Reichert, M.S., Manager Audiology Services, Sonic Innovations
What is Varicom? Erin Reichert, M.S., Manager, Audiology Services
What Makes Groove Different from Other Sonic Innovations CICs? Erin Reichert, M.S., Manager, Audiology Services
Sonic Innovations’ Endura: FAQs Erin Reichert, M.S., CCC-A, Manager of Audiology/Technical Support, Sonic Innovations
» More Sonic ATEs
Interviews
Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic Topic: Introducing Flip 12/5/2011
Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic Topic: Sonic Rebranding - New Look, New Logo, & New Product Coming Soon! 10/31/2011
Interview with Joseph Lugara, President & COO, and Kathy Landon, Vice President of Branding & Professional Services, Sonic Innovations Topic: News from Sonic Innovations 5/2/2011
Interview with Sam Westover, Chairman & CEO, Sonic Innovations, & Kathy Landon, VP Products & Marketing, Sonic Innovations Topic: Sonic Innovations Product Portfolio: Design, Technology, Awards and more 5/10/2010
Interview with Michael Nilsson, Vice President of Auditory Research, International Training, & Director, Center for Amplification and Hearing Research, Sonic Innovations Topic: Introducing Endura™, New Super Power BTE from Sonic Innovations 4/12/2010
» More Sonic Interviews
Articles
Everybody Needs a Little Groove - Introducing Groove from Sonic Innovations Erin Reichert, M.S., Audiology Services Manager, Sonic Innovations 8/22/2011
A New Definition for Modern Hearing Aids Victor Bray, Ph.D. & Michael Nilsson, Ph.D., Auditory Research Department, Sonic Innovations, Inc.
4/11/2005
Clinical Research Findings Confirm Benefits of Advanced Signal Processing Victor Bray, Ph.D., Sonic Innovations, Inc., Sharon Sandridge, Ph.D. The Cleveland Clinic Foundation, Craig Newman, Ph.D., The Cleveland Clinic Foundation, Suzanne Kornhass, Au.D. The Cleveland Clinic Foundation 9/9/2002
Can Omni-Directional Hearing Aids Improve Speech Understanding In Noise? Victor Bray, Ph.D., Sonic Innovations, Inc., Salt Lake City, Utah and, Michael Valente, Ph.D., Washington University School of Medicine, Saint Louis, Missouri 9/24/2001
Effective Noise Reduction Merritt Johns, M.S., Manager of Marketing Communications, Victor Bray, Ph.D., Vice-President for Auditory Research, and Michael Nilsson, Ph.D., Principal Researcher. SONIC innovations 6/11/2001
» More Sonic Articles
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