Recent coverage on CNBC’s Mad Money recognizes Sonic Innovations as being well poised to meet the needs of the growing hearing impaired consumer market. View the coverage.

Ion200 With ion 200, we extend our popular ion family to include patent-pending adaptive directional technology, adaptive feedback cancellation, advanced digital noise reduction and an updated form factor. The new ion 200 technologies combine to automatically adjust the hearing aid as the consumer's listening environment changes. ion 200 also offers a new case style featuring numerous moisture protection features designed to make ion 200 ideal for consumers with active lifestyles. With superior cosmetics, a comfortable fit and digital technologies that provide unrivaled clarity, ion 200 is a unique product offering that Sonic Innovations believes is unmatched in the market place.

Velocity combines a sophisticated set of breakthrough algorithms to provide the hearing impaired consumer with outstanding hands-free operation in a variety of listening environments. Velocity features patented digital signal processing and advanced noise reduction, patent-pending adaptive directional technology, automatic directionality, adaptive feedback cancellation and several advanced user options, including patient-friendly voice alerts and automatic telephone listening settings that are activated when a conventional telephone is held to the ear. These advanced technologies seamlessly combine to provide a robust listening experience for hearing aid wearers.