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Paul Dybala, Editor in Chief
Audiology Online Web Channels




Welcome to the Sonic Web Channel

At Sonic, we appreciate the value of hearing and seek to help people find the greatest enjoyment from it. We envision a world where all people can enjoy the sounds that enrich everyday life.

Sonic seeks to fulfill this mission by putting into practice strong corporate values that provide focus as we meet the needs of users. These values are reflected in how we employ creative solutions to making stylish and simple-to-use devices and engage in thinking outside-the-box to generate fresh approaches to hearing issues. We are energetic in applying technologies and features that help enhance sound quality and promote better speech understanding, and we are dedicated to delivering positive experiences and reliable products to those who wear our instruments.

Sonic strives to make an impact on people’s lives. It’s seen in our commitment. In the quality of our products and services. And in our reputation as an honest, friendly, and reliable company. As a hearing instrument company, there’s nothing Sonic enjoys more than hearing for ourselves the positive experiences of users like you.



News

Sonic Introduces New Mini Receiver-In-The Canal Device
12/19/2011

Sonic Relocates to New Manufacturing Facility in Minnesota
11/18/2011

Sonic Launches New Branding Strategy and Positions Company for Continued Growth
10/20/2011

Sonic Innovations, Inc. Donates Over 44,000 Hearing Aid Battery Cells to Minnesota Nonprofits
8/23/2011

Sonic Innovations Makes Donation to the Salus University Audiology Library
6/30/2011

»  More Sonic News


Ask the Expert

Demant Acquires Sonic, Now What?
Kathy Landon, Vice President of Branding and Professional Services, Sonic

What is the Sonic Oasis Fitting System?
Erin Reichert, M.S., Manager Audiology Services, Sonic Innovations

What is Varicom?
Erin Reichert, M.S., Manager, Audiology Services

What Makes Groove Different from Other Sonic Innovations CICs?
Erin Reichert, M.S., Manager, Audiology Services

Sonic Innovations’ Endura: FAQs
Erin Reichert, M.S., CCC-A, Manager of Audiology/Technical Support, Sonic Innovations

»  More Sonic ATEs


Interviews

Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic
Topic: Introducing Flip
12/5/2011


Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic
Topic: Sonic Rebranding - New Look, New Logo, & New Product Coming Soon!
10/31/2011


Interview with Joseph Lugara, President & COO, and Kathy Landon, Vice President of Branding & Professional Services, Sonic Innovations
Topic: News from Sonic Innovations
5/2/2011


Interview with Sam Westover, Chairman & CEO, Sonic Innovations, & Kathy Landon, VP Products & Marketing, Sonic Innovations
Topic: Sonic Innovations Product Portfolio: Design, Technology, Awards and more
5/10/2010


Interview with Michael Nilsson, Vice President of Auditory Research, International Training, & Director, Center for Amplification and Hearing Research, Sonic Innovations
Topic: Introducing Endura™, New Super Power BTE from Sonic Innovations
4/12/2010


»  More Sonic Interviews


Articles

Everybody Needs a Little Groove - Introducing Groove from Sonic Innovations
Erin Reichert, M.S., Audiology Services Manager, Sonic Innovations
8/22/2011


A New Definition for Modern Hearing Aids
Victor Bray, Ph.D. & Michael Nilsson, Ph.D., Auditory Research Department, Sonic Innovations, Inc.
4/11/2005


Clinical Research Findings Confirm Benefits of Advanced Signal Processing
Victor Bray, Ph.D., Sonic Innovations, Inc., Sharon Sandridge, Ph.D. The Cleveland Clinic Foundation, Craig Newman, Ph.D., The Cleveland Clinic Foundation, Suzanne Kornhass, Au.D. The Cleveland Clinic Foundation
9/9/2002


Can Omni-Directional Hearing Aids Improve Speech Understanding In Noise?
Victor Bray, Ph.D., Sonic Innovations, Inc., Salt Lake City, Utah and, Michael Valente, Ph.D., Washington University School of Medicine, Saint Louis, Missouri
9/24/2001


Effective Noise Reduction
Merritt Johns, M.S., Manager of Marketing Communications, Victor Bray, Ph.D., Vice-President for Auditory Research, and Michael Nilsson, Ph.D., Principal Researcher. SONIC innovations
6/11/2001


»  More Sonic Articles









Recorded Courses

EXPRESSfit 2012 Introduction
Erin Reichert, Manager, Audiology Services

Sonic Spotlight Series: Don't Let Your Patients Be Wet Behind the Ears!
Erin Reichert, M.S. Manager, Audiology Service Sonic Innovations

Flip Your Expectations: Introducing the Flip miniRIC from Sonic
Kathy Landon, V.P. Branding & Professional Services, Sonic

Sonic Innovations Spotlight Series: Open? Who? What? Where? When? How?
Erin Reichert M.S., CCC-A

»  More Recorded Courses


Power BTEs – Separating Myth from Fact
This paper discusses some popular myths about Power BTEs, and presents counter arguments for these common misconceptions.

Comparison of Automatic and Adaptive Directional Behavior Among Competitive Hearing Aids
Currently there exists no standard laboratory process for quantifying the behavior and measuring the effectiveness of adaptive directional mics and algorithms in hearing aids. In this paper, pairs of top-of-line standard BTE hearing aids from the seven major hearing aid manufacturers, including Sonic Innovations, were evaluated using the PSO with NRI calculations to determine the relative behaviors of their respective automatic and/or adaptive directional microphone technologies.

Accuracy of Predicted 2cm3 Coupler Gain Values Across Manufacturers
The purpose of this study was to evaluate the accuracy of manufacturers’ predicted gain values as shown in their software.

Determining Moisture Resistance Through Accelerated Product Life Testing
This paper proposes a standardized method to evaluate the moisture and corrosion resistance of hearing aid designs to help focus changes to improve moisture and corrosion resistance.

More Than a "Touch" of Benefit in a New RIC Device
This article reports on a recently completed study evaluating the performance and benefit received by hearing-impaired individuals wearing Sonic Touch, a new receiver-in-canal (RIC) product family introduced by Sonic Innovations in April 2009.

»  More Sonic Resources

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