Exam Preview for 16478: Changing Consumer Behavior: the Realities o

Changing Consumer Behavior: the Realities of Audiology-centered Marketing

Please note: exam questions are subject to change.

1. According to the article, in order to market audiology successfully, we need to: Identify the people requiring audiology care & anticipate their needs Educate people about the solutions to their hearing care needs that audiology specifically provides Satisfy hearing care needs with audiology care in an effective and impressive wayd) all of the above all of the above
2. According to the article, the current hearing care message most consumers are receiving is: I have a hearing loss therefore I need hearing aids I have a hearing loss therefore I need to see an audiologist Hearing loss isn't something to be concerned about I have a hearing loss so I need to see a specialist
3. According to I-Data Research, the U.S. hearing aid market in 2009 was valued at: 3.68 billion dollars 4.68 billion dollars 3.68 million dollars 4.68 million dollars
4. According to the article, how much money is estimated to be spent on the marketing of hearing care products and/or distribution brands to adult Americans in 2009? 100 million 200 million 300 million 400 million
5. According to the article, at least what percent of the money spent in 2009 on hearing health care was generated through the care provided by audiologists? 25% 50% 75% 90%
6. The revenue for the successful 'Got Milk' campaign came from: Malcolm Forbes the FDA A business underwritten by milk producers A federal grant
7. According to Pew Research, what percentage of Americans who go online search for health information online? 0% 33% 61% 85%
8. Search engine optimization refers to: the amount of RAM and memory on your computer the variety of website development tactics that can be used to increase that placement on search engine listings using a faster browser rather than a slower one the resources needed to effectively underwrite a national campaign
9. To build national consumer awareness and demand for audiology care, audiologists should: pool their business resources into a collective economic structure to generate funding for marketing, advertising and promotion efforts that focus exclusively on audiology use philanthropic efforts to assist current endeavors in promotion of hearing care should not bother as it is too daunting a task all of the above
10. Hearing aids: should be the core message to consumers about hearing care should not be included in consumer messaging as most consumers don't want them should be looked at as one solution tool, and not the core message to consumers when promoting audiology care are not searched for on the Internet as much as "audiology"