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From Cairo to Audiology: Seizing the Future!

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1.  Two historic revolutions have occurred in audiology's recent past. They are:
  1. Getting audiology courses on more college campuses; increasing the number of audiology programs
  2. Getting ASHA to add dispensing to an audiology member's scope of practice and making audiology a doctoring profession with the Au.D. degree
  3. Getting more men into the profession, and making clinics more accessible for professionals with hearing loss
  4. None of the above
2.  According to the article, today's challenges to audiology's future include:
  1. Direct-to-consumer internet hearing aid sales
  2. Manufacturers competing at the retail level
  3. Optometrists adding hearing aid dispensing to their scope of practice
  4. All of the above
3.  According to the author, in order to win audiology's future, the audiology profession must:
  1. Secure better health care benefits
  2. Expand its scope of practice to include vision testing
  3. Compete in the rapidly changing marketplace of hearing care delivery
  4. Work more regular hours
4.  What does the author mean when using the term "professional corporation"?
  1. A company owned by business professionals
  2. A collective effort by the audiology community to compete in the hearing care market place
  3. A stock-option program offered by AAA to its members
  4. A consulting firm
5.  Where does the author indicate that the audiology profession has "dropped the ball" in terms of succeeding as a professional corporation?
  1. The audiology profession is not yet working regular hours
  2. The audiology profession is too well known by the American public
  3. The audiology profession doesn't market itself competitively
  4. It is too expensive to get an audiology degree
6.  According to the article, how many hearing aids were sold in the U.S. in 2009?
  1. 550.000
  2. 1.3 million
  3. 2 million
  4. 2.6 million +
7.  What does the term "GPO" stand for?
  1. Guaranteed Purchasing Option
  2. Growth Promoting Operation
  3. Group Purchasing Organization
  4. Global Positioning Organization
8.  According to the article, revenue generated by a GPO can be used to:
  1. Make the owners of the GPO rich
  2. Subsidize the competitive marketing of the audiology professional nationally and locally
  3. Drive the cost of hearing aids down
  4. None of the above
9.  Some examples of audiology marketing programs funded by GPO investments include:
  1. A national consumer-pointed website designed to generate demand for audiology care
  2. Ongoing media-relations in hundreds of online newspapers, blogs and social-media environments
  3. An Android app to screen hearing loss and locate audiology providers in the community
  4. All of the above
10.  If merely identifying the tactics of external change-agents will not secure audiology's future, according to the article, what will?
  1. Decrease the number of audiology programs in the country
  2. Boycott Internet hearing aid sales companies and their suppliers
  3. Unite thousands of audiologists into one collective economic force
  4. Work with Medicare to increase audiology reimbursement