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Audiology Centered e-Patient Marketing: Getting a Return on Your Internet Investment

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1.  To market audiology, the management process must:
  1. Identify the people requiring audiology
  2. Anticipate the needs of the people requiring audiology
  3. Satisfy the needs of the people requiring audiology
  4. All of the above
2.  Most adults with gradual, but permanent hearing loss think they need:
  1. To see a doctor
  2. To see an audiologist
  3. To see a psychiatrist
  4. To get hearing aids
3.  What is the estimated amount of money spent annually marketing hearing aids to Americans?
  1. $2 million
  2. $10 million
  3. $20 million
  4. Greater than $50 million
4.  Newspaper readership is:
  1. Growing
  2. Stagnant
  3. Declining
  4. Favored over television
5.  What percentage of American adults go online for information:
  1. 24%
  2. 54%
  3. 74%
  4. 94%
6.  What percentage of adults who found health-related information on the internet said it affected their health care decisions:
  1. 15%
  2. 30%
  3. 60%
  4. 90%
7.  A "Tower" website is:
  1. A website about towers
  2. A website with strong SEO that other websites can link to
  3. A website that focuses on selling products
  4. None of the above
8.  How does video content benefit practices linked to a Tower website:
  1. Makes smaller websites more attractive to searchers who have reached the tower website
  2. Engages future patients with the practice
  3. Personalizes the practice to future patients
  4. All of the above
9.  How does one bring the SEO power of a Tower website to work for their practice:
  1. Link the practice website with the Tower website
  2. Secure a listing on the Tower website's audiology locator
  3. Get a practice video imbedded in the practice's locator listing on the tower website
  4. All of the above
10.  One item that is critical in building strong search-engine appeal for a website:
  1. Hundreds if not thousands of pages and inbound links
  2. Yearly content updates
  3. Lots of redundant content
  4. None of the above