Exam Preview
Exam Preview
Audiology Marketing 2.0: Using Technology to Attract Older Patients
Please note: exam questions are subject to change.
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1. What does the marketing term USP stand for?
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2. By definition, "baby-boomers" were born during the years:
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3. According to Marketrak VII, the U.S. hearing loss population in 2004 was 31.5 million. In 2025, the U.S. hearing loss population is projected to be:
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4. According to the Pew Research Center's Internet & American Life Project surveys (2008-2010), where does most of the Silent Generation (74+) get it's news on a typical day?
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5. At the time of this presentation (Oct 2011), according to Google, what was the most searched for term in our industry?
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6. At the time of this presentation (Oct 2011), according to Alexa, what was the most searched for keyword in the U.S.?
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7. Although most teens use the internet more frequently than most seniors, according to the Pew Research Center's Internet & American Life Project surveys (2008-2010), which of the following online activities do seniors engage in more frequently than teens?
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8. Which of the following social media sites is impaired the most if the consumer has dial-up internet access only (no broadband connection)?
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9. What does PPC stand for?
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10. If you were looking for someone to outsource a specific project (such as designing a logo or writing a newsletter article), which of the following websites could you use?
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