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The Now Effect: Taking The First Step

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1.  According to Kochkin's 2008 survey data, what percentage of hearing devices are sold to First Time Users?
  1. 22%
  2. 74%
  3. 36%
  4. 73%
2.  Key words that resonate with a non-hearing device user are:
  1. Easy, Boost, Risk Free, Device
  2. Difficult, Boost, Risk Free, Device
  3. Easy, Boost, Risk Free, Hearing Aid
  4. Easy, Hearing Loss, Risk Free, Device
3.  In the 2011 "Did You Buy" follow-up Survey to Respondents from the TV Campaign, how soon did these consumers say they would likely purchase a hearing solution?
  1. 2 Years
  2. 7 Years
  3. 1 year
  4. 6 months
4.  What did survey respondents say was the main thing that prompted them to contact a Hearing Care Professional?
  1. Yellow Pages
  2. Personal Referral
  3. Internet
  4. TV Advertisement
5.  Our research tells us that 50% of respondents wanted information prior to their appointment. How many actually received it?
  1. 50%
  2. 2%
  3. 7%
  4. 30%
6.  Which call to action has research shown to be most attractive to consumers?
  1. 50% Off
  2. Free Batteries
  3. Refreshments
  4. Free Trial
7.  The use of metaphors in advertising is effective because they
  1. Capture emotion
  2. Ignore emotion
  3. Feed Desire
  4. A and C
  5. A and B
8.  When conducting consumer testing, advertisements need to overcome the hurdles of
  1. Is the ad attention grabbing and memorable?
  2. Does the ad communicate the intended messages?
  3. Does the ad engage the consumers?
  4. Does the ad get you to act?
  5. All of the above
9.  What percentage of Seniors are using the internet for healthcare information?
  1. 20%
  2. 40%
  3. 60%
  4. 80%
  5. None of the above
10.  What percentage of individuals are ready to take action when they conduct an online search?
  1. 10-20%
  2. 20-30%
  3. 30-40%
  4. 40-50%
  5. None of the above