Exam Preview for 20595: 20Q: 25 Years of MarkeTrak

20Q: 25 Years of MarkeTrak - The Highlights

Please note: exam questions are subject to change.

1. Which statement best describes MarkeTrak? It is an annual report of the types of hearing aids sold in the U.S. market, as reported by the major hearing instrument manufacturers It is a survey of consumers with hearing loss by the Better Hearing Institute with the goal of providing insight into the consumer and eventually to increase the number of people who seek treatment for hearing loss It is a survey of the marketing practices of audiologists and hearing aid dispensers to see what works and what doesn't It is a report that tracks key indices of the hearing aid market to help predict where the market is going, for investors and people involved in strategic planning
2. Hearing aid market penetration is highly correlated to: Number of audiologists in the field Technology available in hearing aids Degree of hearing loss Patient perception of hearing loss
3. The number one self-reported reason individuals do not utilize hearing aids is that: They are too expensive My hearing loss is not severe enough Hearing aids will make me look old They don't work
4. The hearing aid adoption rate appears low because: Individuals with less-severe degrees of hearing loss are not obtaining HAs Individuals with tinnitus do not always seek hearing treatment because they do not feel they have a hearing loss The number of individuals with hearing loss to those who are obtaining hearing aids is skewed according to differing data sets All of the above
5. As of 2008, MarkeTrak data reported that the majority of people with hearing loss were in what age demographic? Pediatrics Geriatrics, age 80+ Young adults, age 20 - 30 Pre-retirement
6. What is the estimate of individuals who suffer from tinnitus in the United States? 10 million 13 million 27 million 48 million
7. Potential hearing aid customers said which of the following reasons would most likely expedite their purchase of hearing aids? The advent of implantable technology Low price Gift card with the purchase of hearing aids Money-back guarantee
8. According to previous MarkeTrak data, the number-one reason patients do not continue to wear hearing aids is: Cosmetics Lack of perceived benefit Effort required for maintenance Comfort
9. Which listening situation did listeners say they valued most highly? Being able to hear spouse at dinner table Being able to hear in noise Being able to hear soft sounds Being able to hear with hearing aids turned off
10. According to the data, one hearing aid feature that should be reconsidered as part of a best-practice protocol for patients is: Volume control Multiple programs Nanocoating Binaural coordination