Copyright © 2026 AudiologyOnline - All Rights Reserved

AudiologyOnline Phone: 800-753-2160

Exam Preview

Unitron Practice Development Series: Capturing the Big Opportunity with Disease State Marketing

View Course Details Please note: exam questions are subject to change.
Print

1.  Physician Marketing can best be described as:
  1. Disease State Marketing
  2. Relationship marketing
  3. Science based marketing
  4. a combination of all the above
2.  How many sales connections does it take to generate a physician referral:
  1. one
  2. three
  3. five or six
  4. none
3.  What are the three most important sections of clinical research reprints that you use as a proof source to validate your facts:
  1. The journal name and date of publication along with the authors affiliation
  2. the abstract
  3. the conclusion
  4. the cost of the reprint
  5. A, B and C
4.  Who is your target market?
  1. the primary care physician
  2. the nurse or medical assistant
  3. the referral coordinator
  4. the receptionist
  5. all of the above
5.  Which staff member in a physicians clinic is the most influential for patient referrals other than the doctor:
  1. the social worker
  2. the office manager
  3. the referral coordinator
  4. the nurse
6.  The Negative Consequences of Untreated Hearing Loss are:
  1. divorce
  2. bankruptcy
  3. decreases in a wide range of Quality of Life parameters
  4. afraid of new challenges
  5. misdiagnosis by the physician
7.  How many people are currently diagnosed with both Type 1 and Type 2 diabetes in the United States:
  1. 80 million
  2. 106 million
  3. 26 million
  4. 30 million
8.  The most correct definition of Disease State Marketing is one of the following:
  1. Disease state marketing is a legitimate marketing pursuit with ethical behavioral underpinnings by the company with ownership of the product
  2. Disease state marketing is the combination of marketing strategies that seek to identify a disease state, identify a patient type, and identify a medication, treatment plan, or surgical procedure, that when standards of care are followed will most probabl
  3. Disease mongering seeks to promote the unethical treatment of a disease state, or pseudo disease state, without FDA approval, without legitimate science based, peer reviewed research that conclusively shows statistical validity of the claims of efficacy
  4. all of the above
9.  How often is it necessary to call on a physician's office:
  1. every eight weeks
  2. every two weeks
  3. every six months
  4. every four weeks
10.  What is reciprocal altruism:
  1. It is where you give up what is good for you and give to another so that they will benefit, and you do not ask for a reward - reciprocity eventually follows because humans are hard wired to be reciprocal
  2. This is when doctors are allowed to charge whatever fees they wish because you were late for your appointment
  3. It means "Quid Pro Quo" or "Scratch My Back and I will Scratch Yours"
  4. You are ok if you are interesting, as opposed to interested when representing your clinic