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20Q: More Highlights from MarkeTrak

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1.  According to MarkeTrak data, who is the primary influencing factor on an adult obtaining a hearing aid?
  1. Spouse
  2. Children
  3. Family Physician
  4. Self
2.  According to MarkeTrak, which of the follow is true?
  1. Having invisible hearing aids is most important to consumers
  2. Hearing aids create both unconscious and conscious stigmas
  3. Even small hearing aids can bring about negative feelings from consumers
  4. All of the above
3.  According to the article, what percentage of non-adopters would wear digital hearing aids if they were both free and invisible?
  1. 95%
  2. 75%
  3. 55%
  4. 35%
4.  In a study, when the selling price of a hearing aid was decreased to only $500, demand for the hearing aid:
  1. Increased phenomenally
  2. Stayed about the same
  3. Decreased slightly
  4. Plummeted
5.  What are the two major factors contributing to the reservation of customer satisfaction with hearing aids?
  1. Utilization of best practices and availability of hearing access in public places
  2. Limited access to audiologists and third-party reimbursement
  3. Implementation of evidence-based practice and comfort of hearing aids
  4. Expanding technology, including Bluetooth, and cell phone compatibility with HAs
6.  What percentage of customers rate that they are very satisfied or satisfied with their hearing aids?
  1. 80%
  2. 70%
  3. 60%
  4. 40%
7.  Approximately what percentage of hearing aid customers have said they would purchase hearing aids again?
  1. 90%
  2. 72%
  3. 50%
  4. 25%
8.  What is best-practice measure(s) has been shown to decrease hearing-practice costs and increase patient satisfaction?
  1. Validation/verification
  2. Free batteries
  3. Annual hearing tests
  4. Extended hearing aid warranties
9.  What percentage of patients reported that their quality of life improved in at least one area of daily life after wearing hearing aids?
  1. 100%
  2. 75%
  3. 50%
  4. 25%
10.  What technology increases the chance that users will derive more benefit from their hearing aids in both close and far-field listening environments?
  1. Infrared hearing aid accessories
  2. Wireless accessories and looping systems
  3. Acoustic modifications, such as carpet and ceiling tiles
  4. Pocket talkers