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ReSound Seminars: The Evolving Patient

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1.  Which describes the current state of the hearing care industry?
  1. Health plans and insurers are getting more involved
  2. Patients are taking more control of their own health care
  3. Millennials are entering the hearing care market
  4. The hearing care market is expected to reduce in size significantly
2.  Healthcare is shifting from being reactive and fragmented to:
  1. Physician-driven
  2. Reactive and connected
  3. Proactive and continuous
  4. Pre-emptive and technology focused
3.  In the hearing care industry, what is the First Moment of Truth in the decision making process?
  1. When a patient researches your business
  2. When a patient calls to make an appointment
  3. When a patient visits your clinic for the first time
  4. When a patient reflects on their experience at your clinic
4.  How do Baby Boomers differ from the Traditionalist Generation?
  1. The Traditionalist Generation typically does less with more
  2. Baby Boomers do not want to be involved in the decision making process
  3. The Traditionalist Generation values spending
  4. Baby Boomers value open, direct communication and like to be presented with options
5.  It can take up to how many years for someone with hearing loss to seek treatment?
  1. 7 years
  2. 2 years
  3. 5 years
  4. 10 years
6.  At a very basic level, your website should provide a potential patient with easy access to:
  1. Research articles on different topics that affect your patients
  2. Insurance information
  3. Your contact information, list of services, pictures of your audiologists and facility
  4. Your contact information and blog
7.  Why is it important to manage and respond to online customer reviews?
  1. Online reviews can act as the first impression of your practice
  2. 50% of consumers read online reviews before visiting a business
  3. Unhappy customers will ruin your reputation
  4. Online review are the sole reason patients do or do not visit your practice
8.  Which is NOT one of the five stages of the consumer decision funnel?
  1. Recognition
  2. Knowledge
  3. Evaluation
  4. Decision
  5. Action
9.  How long will it be before you start seeing results in your SEO (search engine optimization) program?
  1. 3-4 months
  2. 3-4 weeks
  3. 1-2 months
  4. 1 year
10.  When should PPC (pay-per-click) advertising be used?
  1. If you have the budget
  2. If you have SEO deployed on your website
  3. If you are in a highly competitive marketplace
  4. If your target audience is online
11.  The biggest benefit of creating partnerships with health plans is to allow us to:
  1. Reduce the costs of marketing to new patients
  2. Work directly with insurance companies
  3. Better understand a new patient's health history
  4. Expand the market by bringing more health plan consumers to local hearing care providers
12.  Technology is evolving the hearing care industry in many ways. In what way are patients using technology to change or affect their behavior?
  1. They are researching hearing care providers and options online
  2. They are trusting their doctors to help them make hearing care decisions
  3. They are more willing to try the latest innovations in hearing instruments
  4. More and more, patients are seeking local providers
13.  Empowered patients have created an entirely new decision point called the Zero Moment of Truth (ZMOT). What is an example of the ZMOT?
  1. When a consumer researches your business
  2. When a consumer calls to make an appointment
  3. When a consumer visits your clinic for the first time
  4. When a consumer reflects on their experience at your clinic
14.  What is the main purpose of creating a blog for your practice?
  1. Help you stay up to date by researching topics and writing about them
  2. Build credibility with potential and current patients
  3. Talk more about your experience and practice
  4. Create a dialogue with potential patients
15.  What is the goal of digital marketing?
  1. To help potential patients find your business online through paid advertising
  2. To optimize your website for patients that are online
  3. To help your website appear first when patients are using the internet to research hearing loss or hearing aids
  4. To help generate sales and leads from patients that are using the internet to research hearing loss or hearing aids

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