Home | Expo Home | AuDNet AuDNet America's Audiology Network As an audiologist, you have invested many years and tens of thousands of dollars in university training to become a licensed audiologist. Yet, for many consumers, your education, expertise and abilities remain an unrecognized distinction. An audiologist’s message is often lost in the clutter of retail marketing where hearing aid products and prices are the focus, and qualified audiology care goes generally unrecognized and unheralded.AuDNet is a national network of audiologists just like you. Across the country we are working together to change the focus of consumer thinking from hearing aids to audiology care. We are creating demand for audiology services in mass, one practice at a time, as our members deliver an audiology experience that is both distinctive and desirable.AuDNet believes that the best patient care is provided by audiologists whose focus is always on the patient and providing care and products that are in every patient’s best interest. Even though many dispensing audiologists rely on the income from hearing aids, it should not just be about hearing aids. Audiology care includes a vast scope of practice as defined by our audiology licenses. Consumers must know that audiologists are “THE hearing experts” and the best healthcare professionals to see when hearing or balance problems are suspected.AuDNet recently launched an upgraded membership opportunity, the Preferred Provider Community (PPC). As a PPC member, your clinic or practice will be exposed to thousands of consumers a month searching for local audiologists. Additionally, your membership will enable AuDNet to continue its national consumer education and awareness campaigns, like the Serve and Protect campaign, that drives demand for U.S.-based audiologists. The goal of the PPC is to create new customers for you, a PPC audiologist, while continuing to support AuDNet’s mission of positioning audiologists as “THE Hearing Experts” nationwide. Education News Articles Ask The Expert Interviews Continuing Education Recorded Collaborative Corporate Initiatives That Drive Consumers to Audiology Care January 14, 2013 Brian Taylor, AuD, David Smriga Audiology Centered E-Patient Marketing: Getting A Return On Your Internet Investment March 22, 2010 David J. Smriga, MA, John T. Zeigler, AuD How to Have Fun, "YOUTUBE" Your Audiology Practice, Get Tons of Referrals and Do it All For Free October 27, 2008 John T. Zeigler, AuD, Paul Dybala, PhD Autonomy: Realities, Myths, & Impact for Audiology June 20, 2008 Larry Engelmann, AuD, Kathy Foltner, AuD, FAAA Building Profitable Consumerism through a Nationwide Audiology Network. January 18, 2008 John T. Zeigler, AuD Text/Transcript Collaborative Corporate Initiatives That Drive Consumers to Audiology Care March 15, 2013 David Smriga, Brian Taylor, AuD Are We (Still) Asleep At The Wheel? An Update from Seven Years Ago September 11, 2011 David J. Smriga, MA Audiology Centered e-Patient Marketing: Getting a Return on Your Internet Investment July 15, 2011 David J. Smriga, MA, John T. Zeigler, AuD From Cairo to Audiology: Seizing the Future! March 30, 2011 David J. Smriga, MA Changing Consumer Behavior: the Realities of Audiology-centered Marketing June 24, 2010 David J. Smriga, MA Audio Collaborative Corporate Initiatives That Drive Consumers to Audiology Care January 14, 2013 Brian Taylor, AuD, David Smriga More AuDNet Continuing Education Events News NowiHear.com Launches Campaign as Antidote to UnitedHealth Group Internet Hearing Aid Sales Initiative November 3, 2011 AuDNet, Inc.'s consumer marketing division responds to UnitedHealth Group's decision to sell pre-programmed hearing aids to consumers online for a discounted rate - As the audiology industry reacts to the news that Minnetonka-based health insurer Uni NOWiHEAR.com Partners With talkTECH Communications To Offer U.S. Audiologists Digital Marketing Communications Services September 28, 2011 Through a recently launched mobile application and variety of other digital offerings, hearing professionals will be able to harness national marketing power at a local level for a fraction of the cost NOWiHEAR.com a wholly owned consumer marketing d NowiHear.com Launches Android App for Consumers to Test Hearing Loss and Locate a Licensed Audiologist September 19, 2011 AuDNet, Inc.'s consumer marketing division launches interactive app to promote healthy hearing and provide access to the best Audiologists in the U.S. NowiHear.com, a wholly owned consumer marketing division of AuDNet, Inc., is pleased to announce th NowiHear.com Leverages Group Buying Resources to Offer U.S.-Based Audiologists Increased Audiology Marketing Power February 18, 2011 AuDNet, Inc.'s consumer marketing division harnesses the buying power of niche health care industry to reach and motivate consumers to look for local, licensed Audiologists With the popularity of group buying on the rise, NowiHear.com, a wholly owne AuDNet, Inc. Launches Education Division to Benefit Consumers and Hearing Loss Specialists June 4, 2010 AuDNet, Inc., a national audiology network focused on building consumer recognition and demand for audiology professionals through their consumer-facing website NowiHear.com, has announced the launch of a consumer education division. By leveraging it AuDNet's NowiHear.com and Oaktree Products Join Forces to Offer 1,000 Free Hearing Protection Devices to U.S. Consumers May 26, 2010 Leading Audiology Care Education Website Aligns with Audiology and Hearing Aid Supplier to Raise Awareness about Hearing Health While Giving Consumers Free Tools to Prevent Future Hearing Loss AuDNet, Inc.'s www.NowiHear.com, a leading audiology care AuDNet, Inc. Launches Serve and Protect Consumer Education Campaign During Better Hearing and Speech Month April 29, 2010 AuDNet's Consumer Education and Awareness Campaign is Endorsed by Leading Military Audiologists and Seeks to Educate US Consumers about the Importance of Audiology Care - AuDNet, Inc., a national audiology network focused on building consumer recogn AuDNet, Inc. Launches Membership Campaign for U.S.-based Audiologists and Hearing Loss Professionals April 28, 2010 The Preferred Provider Community is both a lead generation tool and value-added membership that offers benefits for audiologists looking for alternative and cost-effective ways to marketing their practices and clinics AuDNet, Inc., a national audiolo AuDNet, Inc. Launches New Consumer Website March 5, 2007 AuDNet strives to help audiologists achieve success and independence while they provide top-of-the-line care and hearing aids to patients. We know that your success helps guarantee the success of independent audiologists everywhere and strengthens pu Articles Collaborative Corporate Initiatives that Drive Consumers to Audiology Care March 18, 2013 Brian Taylor, AuD, David Smriga Brian Taylor: I would like to welcome everyone to a joint webinar between AuDNet and Unitron. The title of our one-hour session is Collaborative Corporate Initiatives that Drive Consumers to Audiology Care. What that title sig Are We (Still) Asleep At The Wheel? An Update from Seven Years Ago September 12, 2011 Dave Smriga I recently listened with interest to the comments aired on the news program 60 Minutes by Dr. Martin Cooper, the inventor of the cell phone (Browning, 2010). As Dr. Cooper put it, when product engineering is driven predominantly by a fascination with Audiology Centered e-Patient Marketing: Getting a Return on Your Internet Investment July 18, 2011 Dave Smriga, John Zeigler, AuD This is an edited transcript of the live seminar. To view the course recording, register here. The goal of this discussion is to explore the field of Internet marketing, specifically as it relates to audiology. The best place to get started is to bre From Cairo to Audiology: Seizing the Future! March 28, 2011 Dave Smriga If you have ever wondered whether or not significant change can be driven by an organized and focused effort, certainly the recent events in Cairo suggest that it can. After decades of tolerating the social and individual disadvantages dictated by th Changing Consumer Behavior: The Realities of Audiology-centered Marketing June 28, 2010 Dave Smriga For most of us in the audiology profession, marketing is something that we have had to learn about on the fly. It is generally associated either with an individual practice's efforts to promote services within the local community, or it is associated Ask the Expert Is the Number of Audiology Private Practices Increasing? January 16, 2012 Dave Smriga As an Au.D. student, my business courses have emphasized practice ownership, and I know the Academy of Doctors of Audiology (ADA) has a position paper stating that the future of audiology as a profession is best served if the majority of audiologists are in private practice. Is the number of audiology private practices increasing? How Many Independent, Autonomous Hearing Care Practices Exist in the U.S.? November 7, 2011 Dave Smriga How many independent, autonomous hearing care practices exist in the U.S.? SEO for Audiologists June 20, 2011 Dave Smriga How can I become an expert in search engine optimization (SEO) to maximize my website's presence on the Internet, when I'm trying to run all other aspects of my private practice? What Can We Do About Internet Hearing Aid Sales? February 28, 2011 Dave Smriga As an audiologist, companies who sell hearing aids to consumers over the Internet really make me mad. Shouldn't we be doing something about it? What is a 'Tower' Website September 13, 2010 Dave Smriga What is a "Tower" Website, and how can this help raise awareness and generate leads for my private practice or clinic? Marketing the Audiology Profession July 19, 2010 Dave Smriga Why is it that most adult Americans still don't know what an audiologist is, or why seeing one is important if hearing loss is suspected? Using a Website to Grow a Practice May 31, 2010 Dave Smriga How can my website become a valuable tool for growing my practice? Medicare: Participating and Non-Participating Providers September 14, 2009 Kathy Foltner What is the difference between participating and non-participating providers for Medicare? What are the options for audiologists in being able to participate in either manner? Buying an Existing Practice Versus Starting Your Own July 7, 2008 Kathy Foltner Can you provide a simple list of thing to consider when you are looking at buying an existing practice versus starting your own? Does one have an advantage over the other? Financing Options for Starting a Private Practice May 19, 2008 Kathy Foltner I want to start my own private practice but will need some start up funding. As I do not own my own practice yet, I do not have any equity in a business to offer as collateral. What are my financing options? How Do You Determine the Value of an Audiology Practice March 17, 2008 Kathy Foltner What are the basic parameters that are used to determine the value of an audiology practice? Medicare: Participating and Non-Participating Providers December 3, 2007 Kathy Foltner What is the difference between participating and non-participating providers for Medicare? What are the options for audiologists in being able to participate in either manner? Private Labeling of Hearing Aids October 1, 2007 Kathy Foltner I was looking at the option of using a private label service for the hearing aids I dispense. From a marketing standpoint, does this really make sense? Or is it better to leave the "well known" brand on the device. I put well known in quotes, since most of my patients do not know any of the hearing aid brands to begin with. At the same time, I see some of the hearing aid manufacturers taking out local and national ad campaigns. Getting More Referrals from Primary Care Physicians July 30, 2007 Kathy Foltner Is there a simple way to get more referrals from Primary Care Physicians? Should I Advertise in the Yellow Pages? June 25, 2007 Kathy Foltner Should I be in the yellow pages for advertising, or should I focus on things like direct mail? What is the Most Effective Way to Market My Practice June 4, 2007 Kathy Foltner I have limited funds for marketing and am wondering what is the most effective way to market my practice? Patient Retention Requires Repeat Communication April 23, 2007 Kathy Foltner What kinds of communication do you recommend with existing patients? Interviews Interview with Dave Smriga, Founder and President of AuDNet, Inc. December 21, 2009 Dave Smriga Topic: AuDNet, the Internet and Promoting Audiology Care Interview with John Zeigler, Au.D., VP Marketing, AuDNet August 4, 2008 John Zeigler, AuD Topic: www.NowiHear.com, and AuDNet's Use of Video in Promoting Audiology on the Internet Interview with Kathy Foltner, CEO of AuDNet, Inc. January 14, 2008 Kathy Foltner Topic: AuDNet Overview and the Branding of Audiologists Contact Information AuDNet 1000 East 146th Street Suite 121 Burnsville, MN 55337 US Phone: 800-308-7290 Fax: 952-953-3753 Visit: www.nowihear.com
