Home | Expo Home | Sonic Sonic Everyday Sounds Better At Sonic, we appreciate the value of hearing and seek to help people find the greatest enjoyment from it. We envision a world where all people can enjoy the sounds that enrich everyday life.Sonic seeks to fulfill this mission by putting into practice strong corporate values that provide focus as we meet the needs of users. These values are reflected in how we employ creative solutions to making stylish and simple-to-use devices and engage in thinking outside-the-box to generate fresh approaches to hearing issues. We are energetic in applying technologies and features that help enhance sound quality and promote better speech understanding, and we are dedicated to delivering positive experiences and reliable products to those who wear our instruments.Sonic strives to make an impact on people’s lives. It’s seen in our commitment. In the quality of our products and services. And in our reputation as an honest, friendly, and reliable company. As a hearing instrument company, there’s nothing Sonic enjoys more than hearing for ourselves the positive experiences of users like you. Education Videos News Articles Ask The Expert Interviews Continuing Education Live Webinar Sonic Spotlight Series: The Value of Value Wednesday, June 5, 2013 at 4:00 pm EDT Erin Reichert, MS, CCC-A Sonic Spotlight Series: IP57 What? Wednesday, July 10, 2013 at 4:00 pm EDT Erin Reichert, MS, CCC-A Recorded Sonic Spotlight Series: Using Different Acoustic Options to Increase the Fitting Range May 15, 2013 Erin Reichert, MS, CCC-A Sonic Spotlight Series: Bliss – A Benefit Analysis April 17, 2013 Erin Reichert, MS, CCC-A Speech Variable Processing: Delivering Natural Sound and Speech Clarity March 20, 2013 Erin Reichert, MS, CCC-A Sonic Technology Platform: Features and Benefits for Your Patients March 6, 2013 Erin Reichert, MS, CCC-A Sonic Spotlight Series: Overview of Bliss Custom Models February 13, 2013 Erin Reichert, MS, CCC-A Text/Transcript Meet Bliss: Find Joy in Every Sound February 22, 2013 Kathy Landon, Erin Reichert, MS, CCC-A Step up with Pep - Introducing Sonic's New Entry Level Product January 14, 2013 Erin Reichert, MS, CCC-A Flip Your Expectations: Introducing the Sonic Flip miniRIC March 12, 2012 Kathy Landon Everybody Needs a Little Groove August 21, 2011 Erin Reichert, MS, CCC-A Audio Speech Variable Processing: Delivering Natural Sound and Speech Clarity March 20, 2013 Erin Reichert, MS, CCC-A Sonic Technology Platform March 6, 2013 Erin Reichert, MS, CCC-A Meet Bliss: Find Joy in Every Sound January 16, 2013 Kathy Landon, Erin Reichert, MS, CCC-A Step up with Pep - An Introduction to Sonic's New Entry Level Product July 11, 2012 Erin Reichert, MS, CCC-A Flip Your Expectations: Introducing the Flip miniRIC from Sonic January 10, 2012 Kathy Landon More Sonic Continuing Education Events Videos Sonic - The Value of Value March 19, 2013 Value can mean different things to different people. Sonic explains how it delivers value to both hearing care professionals and to the people who wear Sonic instruments. Watch Video The Sonic 4S Foundation January 23, 2013 Learn how features driven by the Sonic 4S Foundation translates into benefits for delighted customers. Watch Video Sonic: The Value of Hearing January 18, 2013 At Sonic, we appreciate the value of hearing and seek to help people find the greatest enjoyment from it. Watch Video News Sonic Expands into New Headquarters with New Brand Messaging and New Premium Solution May 6, 2013 SOMERSET, NJ May 2 – Sonic, the growing US-based hearing instrument manufacturer, has opened its new worldwide headquarters in Somerset, New Jersey. Sonic President & Chief Operating Officer Joseph A. Lugara officiated at Sonic Launches New Premium Hearing Solutions February 22, 2013 Introducing a host of blissfully delightful choices from Sonic. Somerset, New Jersey – February 19th, 2013 - Sonic is proud to announce the release of Bliss, the company’s newest line of hearing instruments that are designed to maximize p Have Cost Conscious Hearing Loss Sufferers? It May Be Time for a Pep Talk July 12, 2012 Pep, a new entry-level hearing instrument, designed with price-discriminating consumers in mind is now available from Sonic. Pep hearing solutions come in 5 instrument styles including BTE, Power BTE and custom models and just the right amount of fea Sonic Shows that 'Everyday Sounds Better' at AudiologyNOW! April 14, 2012 New "Flip" is a Hit Among Conference Attendees. Sonic displayed its line of hearing solutions at the recent AudiologyNOW!® Conference in Boston to strong reviews, particularly around its new Flip mini receiver-in-canal (RIC) hearing instrument. New Sonic Hearing Solution on Display at AudiologyNOW! March 29, 2012 Compact miniRIC will "Flip" the Way Consumers Feel about Hearing Aids. March 23, 2012-With the powerful combination of technology, creativity and care, Sonic will display its out-of-the-box hearing solutions at AudiologyNOW!®, March 28-31 at the Sonic Introduces New Mini Receiver-In-The Canal Device December 19, 2011 Flip is the newest hearing device added to the Sonic product portfolio Sonic is introducing the company's newest product, the Flip miniature receiver-in-the-canal (miniRIC), scheduled for release on December 19, 2011. Flip employs a new Sonic Speech Sonic Relocates to New Manufacturing Facility in Minnesota November 18, 2011 Sonic, a U.S.-based manufacturer of hearing care solutions, moved the company's Minnesota production facility into a new 20,000-plus-square-foot building in the city of Eagan on Nov. 1. Sonic will employ over 90 people at the manufacturing facility a Sonic Launches New Branding Strategy and Positions Company for Continued Growth October 20, 2011 Sonic, a U.S.-based manufacturer of hearing solutions announces that it is launching a new branding strategy for the company. Since its acquisition by WDH Group in November 2010, Sonic management has conducted a number of internal and external initia Sonic Innovations, Inc. Donates Over 44,000 Hearing Aid Battery Cells to Minnesota Nonprofits August 23, 2011 MN Hands & Voices at Lifetrack Resources, Lifeworks and The Lutheran Home: Belle Plaine to receive donation Tuesday Sonic Innovations, Inc., a U.S.-based hearing aid manufacturer, is donating over 44,000 hearing aid battery cells to three Minnesota n Sonic Innovations Makes Donation to the Salus University Audiology Library June 30, 2011 Sonic Innovations, Inc. is donating a collection of scientific and educational journals to the Salus University George S. Osborne College of Audiology. The collection will be used to establish a new audiology library within the Osborne College. "Educ Sonic Innovations Partners With One-Trak Business Development May 13, 2011 Salt Lake City—Sonic Innovations, Inc. is partnering with One-Trak Development Group to offer business development services to its customers. The development program focuses on the application of performance-improvement methodologies for hearin Sonic Innovations Introduces New microCIC Hearing Aid with Groove™ April 8, 2011 Sonic Innovations, Inc. will unveil its new micro completely-in-the-canal hearing aid, Groove, at the AudiologyNOW! Conference in Chicago, Ill., April 6 through 9. Groove is the second new product to be released by Sonic Innovations this year. "Groov Sonic Innovations Introduces New Wireless Connectivity Product Line February 24, 2011 Varicom is the newest hearing aid family added to Sonic Innovations' product lines Sonic Innovations, Inc. has expanded its hearing instrument offerings to include Varicom, a new line of wireless connectivity hearing aids. The Varicom5 New Parent Company, New Resources, New Headquarters . . .Sonic Innovations Transitions to New Future as Part of William Demant Holding Group January 16, 2011 The acquisition of Otix Global, Inc. by the William Demant Holding (WDH) Group signals new beginnings for Sonic Innovations, a hearing systems brand that has built its reputation addressing the needs of a variety of customer segments, particularly in Sonic Innovations Expands Super Power Behing-the-Ear Hearing Aid Family December 12, 2010 Endura™ 6 is added to Sonic Innovations' Endura™ product line Sonic Innovations, Inc. recently expanded the Endura™ Super Power behind-the-ear (BTE) product line with the addition of the Endura™ 6 model. The company launched Sonic Innovations Adds Custom Earmolds to Product Offerings July 23, 2010 Sonic Innovations, Inc., a global provider of hearing care services and solutions, has added custom earmold manufacturing for all Sonic behind-the-ear (BTE) products, including thin tube and receiver-in-canal (RIC) devices, to the company's product o Two Chicago Teen Entrepreneuers to Receive Free Hearing Aids Compatible with Their Cell Phones July 13, 2010 Sonic Innovations, Inc. rewards teens for innovative work in student competition. Two Chicago teens will receive free hearing aids from Sonic Innovations, Inc. (Sonic), a global provider of hearing care services and solutions, on Wednesday, June 30 Sonic Innovations Conducts National Training Events for Government Clinicians April 30, 2010 Sonic Innovations, Inc. (Sonic), the newest provider of hearing instruments to the U.S. Veterans Administration (VA), is conducting ongoing training events for government clinicians. The company has just completed its first two trainings, April 12 th Sonic Innovations Wins Award at AudiologyNOW! Conference April 23, 2010 received a Best in Show award based on attendees' votes at the AudiologyNOW! conference for its tradeshow booth. The conference was held April 14 through 17 in San Diego, California and was attended by nearly 7,000 hearing care professionals. Sonic's Sonic Innovations Releases New Super Power Behind-the-Ear Hearing Aid April 16, 2010 Endura™ is designed for those with severe-to-profound hearing loss Sonic Innovations, Inc. will unveil its new 12-channel super power behind-the-ear (BTE) hearing aid, Endura, at the AudiologyNOW! conference in San Diego, California, April 14 More News Articles Meet Bliss, from Sonic - Find Joy in Every Sound February 22, 2013 Kathy Landon, Erin Reichert, MS, CCC-A An introduction to Bliss from Sonic. Step up with Pep - An Introduction to Sonic's Entry-Level Product January 14, 2013 Erin Reichert, MS, CCC-A I would like to welcome you to Step up with Pep. Pep is the newest product that we are introducing to the Sonic family. My name is Erin Reichert, and I am the manager of the Audiology Services team. I am so excited to share th Flip Your Expectations: Introducing the Sonic Flip miniRIC March 9, 2012 Kathy Landon This is a transcript of a live course presented January 10, 2012. To view the full course, register here: /audiology-ceus/course/hearing-aids-adults-flip-your-expectations-introducing-miniric-19797 Good afternoon. Thank you for joining us today to l Everybody Needs a Little Groove - Introducing Groove from Sonic Innovations August 22, 2011 Erin Reichert, MS, CCC-A This article is a transcript of the live e-Seminar. To view the course recording, please register here. Today we are going to learn about the new micro completely-in-the-canal (CIC) device from Sonic Innovations, Groove. We will discuss its unique f A New Definition for Modern Hearing Aids April 11, 2005 Victor Bray, PhD, Michael Nilsson, PhD (noun, plural) (archaic) : electronic devices usually worn by a person for amplifying sound before it reaches the auditory receptor organs. (modern) : electronic devices worn by a person for processing sound to provide audibility and improve the sig Clinical Research Findings Confirm Benefits of Advanced Signal Processing September 9, 2002 Victor Bray, PhD, Sharon A. Sandridge, PhD, Craig W. Newman, PhD, Suzanne Kornhass This is an interim report from a three-site, multi-phase hearing aid field trial. Results from the first phase of the study have already been published from Site 1 (Bray & Nilsson, 2000) and Site 2 (Bray & Valente, 2001). This report contains results Can Omni-Directional Hearing Aids Improve Speech Understanding In Noise? September 24, 2001 Victor Bray, PhD, Michael Valente, PhD Victor Bray, Ph.D., Sonic Innovations, Inc., Salt Lake City, Utah and, Michael Valente, Ph.D., Washington University School of Medicine, Saint Louis, Missouri Editor's Note: In response to inquiries generated by the Sonic Innovations' press release r Effective Noise Reduction June 11, 2001 Merritt Johns, MS, Victor Bray, PhD, Michael Nilsson, PhD Merritt Johns, M.S., Manager of Marketing Communications, Victor Bray, Ph.D., Vice-President for Auditory Research, and Michael Nilsson, Ph.D., Principal Researcher. SONIC innovations 2795 East Cottonwood Parkway, Suite 660 Salt Lake City, Utah 84121 An Advanced Graphic Equalizer Hearing Aid: Going Beyond Your Home Audio System March 5, 2001 Merritt Johns, MS, Victor Bray, PhD M.S., Manager of Marketing Communications , Ph.D., Vice-President for Auditory Research 2795 East Cottonwood Parkway, Suite 660 Salt Lake City, Utah 84121-7036 As a consumer you desire the best sound quality a stereo system offers. With a graphic equ Ask the Expert How Does Hybrid Directionality Work? May 20, 2013 Erin Reichert, MS, CCC-A I’ve noticed that Sonic Bliss100 and Flip100 have Hybrid Directionality. How does it work and what are the patient benefits? Can You Tell Me About the New Sonic Bliss? January 28, 2013 Erin Reichert, MS, CCC-A I heard that Sonic is releasing a new product. Can you tell me more about it? Sonic's Style July 23, 2012 Kathy Landon What does Sonic's focus on "Style that stands out" really mean in terms of hearing instruments? Sonic's 'Simplicity in Everything We Do' June 18, 2012 Kathy Landon Sonic talks about "Simplicity" as part of their 4S Foundation, but what does this really mean to me as an audiologist and Sonic customer? Sonic's Speech Understanding in Noise May 14, 2012 Kathy Landon Sonic talks about "Speech understanding in noise" as part of their 4S Foundation. What does this really mean in terms of hearing instrument technology? Sonic's Sound that's Natural April 23, 2012 Kathy Landon Sonic talks about "Sound that's natural" as part of their 4S Foundation. What does this really mean in terms of hearing instrument technology? Questions About EXPRESS 2012 March 12, 2012 Erin Reichert, MS, CCC-A What is the most current software available from Sonic? Sonic's New miniRIC - Flip February 13, 2012 Erin Reichert, MS, CCC-A I hear Sonic has introduced a new miniRIC device. Can you tell me about it? Demant Acquires Sonic, Now What? January 16, 2012 Kathy Landon I am a long time Sonic customer and hope that the acquisition won't change the things I love about Sonic. What kind of changes can I expect to see as a Sonic customer? What is the Sonic Oasis Fitting System? November 14, 2011 Erin Reichert, MS, CCC-A What is the Sonic Oasis Fitting System? What is Varicom? September 12, 2011 Erin Reichert, MS, CCC-A What is Varicom? What Makes Groove Different from Other Sonic Innovations CICs? August 1, 2011 Erin Reichert, MS, CCC-A What makes Groove different from other Sonic Innovations custom CICs? Sonic Innovations' Endura: FAQs October 18, 2010 Erin Reichert, MS, CCC-A I've heard that Endura is able to offer a lot of gain for a Super Power BTE. What are the specifications we're looking at? Sonic Innovations Velocity: FAQs August 30, 2010 Erin Reichert, MS, CCC-A Can I program my Velocity hearing instruments thru the HI-PRO box? Sonic Innovations ion: FAQs July 26, 2010 Erin Reichert, MS, CCC-A If my patient is best fit with a Sonic Innovations' open fit product today...what happens if their hearing loss changes next year and they need more gain than an open fit can support? Sonic Innovations Touch: FAQs June 21, 2010 Erin Reichert, MS, CCC-A I know there are multiple parts to Sonic Innovations' Touch instrument. When I place an order, what do I need to know to get everything I need? EXPRESS FAQs May 24, 2010 Erin Reichert, MS, CCC-A When I am fitting a Sonic Innovations' hearing aid, how can I see product fitting ranges with my patient's audiogram to know I'm fitting the aid with enough headroom? Counseling for Instant-Fit Hearing Aids June 29, 2001 Victor Bray, PhD How do you counsel patients regarding purchasing decisions relating to custom versus instant-fit versus disposable hearing instruments? Instant-fit hearing aids May 25, 2001 Victor Bray, PhD There has been much debate regarding the potential impact of instant-fit hearing instruments. How do you envision the future of these products, and how they will enhance or detract from sales of custom products? Interviews Interview with Kathy Landon, Vice President Branding and Professional Services, Sonic April 15, 2013 Kathy Landon Topic: The Value of Sonic Interview with Kathy Landon, Vice President, Brand and Professional Services, Sonic January 28, 2013 Kathy Landon Topic: Introducing Sonic Bliss Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic April 16, 2012 Kathy Landon Topic: Sonic News from AudiologyNOW! Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic December 5, 2011 Kathy Landon Topic: Introducing Flip Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic October 31, 2011 Kathy Landon Topic: Sonic Rebranding - New Look, New Logo, & New Product Coming Soon! Interview with Joseph Lugara, President & COO, and Kathy Landon, Vice President of Branding & Professional Services, Sonic Innovations May 2, 2011 Kathy Landon, Joseph Lugara Topic: News from Sonic Innovations Interview with Sam Westover, Chairman & CEO, Sonic Innovations, & Kathy Landon, VP Products & Marketing, Sonic Innovations May 10, 2010 Kathy Landon, Sam Westover Topic: Sonic Innovations Product Portfolio: Design, Technology, Awards and more Interview with Michael Nilsson, Vice President of Auditory Research, International Training, & Director, Center for Amplification and Hearing Research, Sonic Innovations April 12, 2010 Michael Nilsson, PhD Topic: Introducing Endura™, New Super Power BTE from Sonic Innovations Interview with Sam Westover, Chairman & CEO, Sonic Innovations May 18, 2009 Kathy Landon, Sam Westover Topic: 'Sound is Touch at a Distance'; Introducing Sonic Touch™ Interview with Michael Nilsson, Vice President of Auditory Research, Sonic Innovations February 16, 2009 Michael Nilsson, PhD Topic: The Velocity Product Family - Velocity 4, 6, 12 and 24 Interview with Victor Bray, Ph.D. & Michelle Hicks, Ph.D., Sonic Innovations March 10, 2008 Michelle Hicks, PhD, Victor Bray, PhD Topic: Velocity™ - New platform, advanced features Interview with Dr. Victor Bray, Chief Audiology Officer & Mr. Robert Ghent, Senior Research Audiologist, Sonic Innovations February 25, 2008 Robert Ghent, Victor Bray, PhD Topic: ion™ 200 - A New Level of Reliability Interview with Victor Bray, Vice President and Chief Audiology Officer, SONIC innovations February 5, 2007 Victor Bray, PhD Topic: Balance Interview with Michael Nilsson Ph.D, Sonic Innovations, Salt Lake City, Utah February 28, 2005 Michael Nilsson, PhD Topic: Sonic Innovations new product - Innova Interview with Ed Vinson Hearing Instrument Specialist: Saving Lives With Hearing Aids - it's Possible! May 13, 2002 Ed Vinson Interview with Michael Nilsson Ph.D., Sr. Research Associate, Sonic Innovations, Inc. July 3, 2000 Michael Nilsson, PhD Contact Information Sonic 2501 Cottontail Lane Somerset, NJ 08873 US Phone: (888) 423-7834
