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9/15/2009
Oticon, Inc. launches its newest campaign “Positively Pink” to introduce Oticon Dual Think Pink, the newest addition to the Dual portfolio of colorful, modern design, high performance hearing solutions. During October, National Breast Cancer Awareness Month, Oticon, Inc. will donate a portion of the proceeds from the sale of the special edition Dual Think Pink and all Dual hearing devices to the American Cancer Society to support breast cancer research.
New Dual Think Pink is based on Oticon’s advanced ultra fast RISE platform and delivers the same enhanced bandwidth, significantly higher levels of processing power and wireless connectivity as other hearing instruments in the Dual family.
“The positive response to our Delta Think Pink edition showed us breast cancer awareness and support is a cause that resonates with many people,” stated Peer Lauritsen, president of Oticon, Inc. “New Dual Think Pink renews our support of breast cancer research and gives people with hearing loss the opportunity to choose the performance they need and the stylish, modern design they want and, at the same time, help support a very worthy cause.”
Oticon will promote Delta Think Pink with a range of marketing communications materials including ads, posters, postcards and desktop displays. The company will again encourage hearing care professionals and their clients to participate in the American Cancer Society’s “Making Strides Against Breast Cancer” noncompetitive walks that will take place across the country in October. As they have in previous year, a team of Oticon employees, wearing Dual Think Pink t-shirts, will travel from the company’s Somerset, New Jersey headquarters to New York City’s Central Park to participate in one of country’s largest American Cancer Society walks.
About Dual
Using binaural processing, binaural synchronization and binaural coordination, Dual provides the acoustic cues needed to distinguish subtle differences in sound intensities and the direction of sound origins. The resulting spatial awareness enables users to easily prioritize and “zoom in” on a particular signal of interest - even when competing sound is louder than that signal. This greatly enhances everyday listening by making it easier and faster for Dual users to orientate themselves, especially in challenging acoustic environments.
Dual also enables users to once again enjoy television at a level that won’t drive others out of the room and to speak on landline or mobile phones without fear of embarrassment from whistling or feedback. The sleek and stylish hearing solution virtually eliminates feedback with a new and improved dynamic feedback cancellations system. A new AutoPhone feature allows Dual to automatically switch to dedicated phone programs for an enhanced listening experience.
With the optional Streamer device, users can wirelessly connect Dual to their television, home phone or cell phone with just the touch of a button. The signal is instantly transmitted to both ears. For users who desire more control, the Streamer can function as a remote control to easily adjust volume, switch to phonecoil or select up to four different listening programs.
The Dual Family offers superior design and technology in two series and at six price points. The Dual Connect Series features wireless connectivity and includes the Dual XW, Dual W and Dual V. Dual Connect provides wireless access to Bluetooth-enabled communication and entertainment devices through the optional Streamer companion device. The Dual Mini Series that includes Dual m9, Dual m7 and Dual m5 offers the superior sound processing advantages of the RISE platform in a tiny 10A size shell.
Dual is housed in a robust single shell construction with no hinges. The shell’s nano-coating helps keep Dual moisture- and corrosion-free. The new instrument uses less power than most other receiver-in-the-ear (RITE) instruments, giving wearers up to 140 hours of battery life from a standard 312 battery.
For more information about the new Dual Think Pink and the entire Dual Family, visit www.oticonusa.com or the Oticon web channel on Audiology Online.
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