The message of hearing health is about to hit baby boomers with the impages of a searing guitar solo.

With Pat Benatar as our national spoksperson, with strong advertising and public relations support, and with your participation, we're going to reach the sizable boomer target with this very important message and create increased hearing health professional office traffic and incremental sales growth. We think you'll find "It's Hip to H.E.A.R." hip to join.

There are more than 16 million baby boomers out there who suffer from some level of hearing loss. Much of that loss can be attributed to listening to music at very loud levels. Any rocker who's rocked for any amount of time, could be a reason for a baby boomer to visit a hearing health professional. But, with any luck, rock star Pat Benatar will be the one who actually gets boomers into your office.

And she's going to do it without singing a note. Or playing one chord. She's going to do it simply by speaking on behalf of the Energizer® EZ Change® "It's Hip to H.E.A.R." program.

In conjunction with the H.E.A.R. (Hearing Education and Awareness for Rockers) non-profit organization, we've developed the Energizer® EZ Change® "It's Hip to H.E.A.R." program for Better Hearing Month, as a way to get baby boomers to think about their hearing health and to encourage them to do something about it — primarily by visiting a hearing health professional.

Those 16 million boomers, and their 32 million ears, represent a lucrative, untapped market that we plan to reach as a result of this program. And we want you to be a part of it.

To kick off this program, we're offering hearing health professionals a membership in the Energizer EZ Change "It's Hip to H.E.A.R." network (valued at $330) at a suggested price of $99*.


Benefits of Membership in Energizer® EZ Change® "It's Hip to H.E.A.R." Network

  • Free one-year MEMBERSHIP in H.E.A.R., which includes the business name and contact information on the referral section of the H.E.A.R. website (which receives 500,000 hits per month!)
  • An Energizer® EZ Change® COUNTERTOP DISPLAY (with 20 units of sale)
  • Hip To Hear Survival guides with a $5 consumer mail-in REBATE on the purchase of 2 EZ Change® (Only available with membership!)
  • $10 Energizer® Bucks
  • Plus, with each membership purchase, your customers will automatically be entered to win an AUTOGRAPHED PAT BENATAR GUITAR**
In advance of the AAA Convention, we're offering a promotional membership valued at $330 for just $99. To join, or for more information, contact your distributor or call 1-800-426-8268.

 Long before rock bands trash hotel rooms,
they've done a number on the tiny hair cells of the cochlea.

All Ears? Then visit the Energizer® #937 at AAA or call your distributor.

*Prices may vary. Contact your distributor for details.
**No purchase necessary. To enter without purchase, send a 3 x 5 card with your name, address, city, state, zip code and daytime phone number to: Energizer Amplifier Hearing Aid Batteries 533 Maryville University Drive St. Louis, MO 63141