SOMERSET, NJ October 27 – More than 300 US hearing care professionals gathered in Spain for the 2014 OtiCongress and an opportunity to gain a global perspective on the newest research on brain and hearing health from international experts on aging.
The link between hearing health and cognitive function is a topic that has captured consumer and media focus around the world. Professor Helen Amieva, a leading researcher in the Neuropsychology and Epidemiology of Aging at the University of Bordeaux, France shared new insights from her research on cognitive decline in the aging process and how hearing, hearing loss and use of amplification play a significant role in the overall cognitive health of aging individuals.
The conference theme, Preserving Professional Care in a Changing Environment, shaped seminar and workshop discussion that emphasized practice-building strategies to engage and motivate consumers in the face of a changing hearing healthcare environment. Experts discussed new ways to highlight the value of the hearing healthcare practitioners and help to build loyal and long-lasting patient relationships.
Patient education, especially as it applies to a new “brain first” approach to hearing care, was presented as a powerful tool to differentiate hearing care as health care that requires the one-on-one care of skilled and credentialed professionals. Participants explored Oticon’s BrainHearing™ technology that is helping to provide better hearing with less effort by giving the brain the clearest, purest sound signals to decode. The benefits of BrainHearing™ technology were showcased in Oticon’s newest ultra-compact wireless solutions that combine discreet aesthetics, comfort and excellent performance with reduced listening effort for a high level of patient satisfaction.
“Our aim is to give hearing care professionals a deeper understanding of brain health and hearing health and to equip them with the technology and the communication tools needed to open a dialogue with patients on an issue that is top of mind for many,” said Oticon President Peer Lauritsen.
For more information about Oticon’s “brain first” approach, BrainHearing™ technology and new designRITE and custom solutions, please visit For more information about Oticon, please visit www.pro.oticonusa.com or the Oticon Expo Page on AudiologyOnline.
