Releases | Industry | Have Cost Conscious Hearing Loss Sufferers? It May Be Time for a Pep Talk Have Cost Conscious Hearing Loss Sufferers? It May Be Time for a Pep Talk July 12, 2012 Print Somerset, NJ.- Pep, a new entry-level hearing instrument, designed with price-discriminating consumers in mind is now available from Sonic. Pep hearing solutions come in 5 instrument styles including BTE, Power BTE and custom models and just the right amount of features to help a new hearing instrument wearer adjust to assisted listening. As the product name suggests, the product campaign is meant to help potential patients get energized about taking the important first step towards better hearing. Those patients who are wary about price and an overabundance of features are the target niche for a "Pep talk.""Pep is an excellent 'my first hearing instrument' option", says Kathy Landon, V.P. of Branding and Professional Services at Sonic. For the budget-conscious, it provides a quality solution in the right price range. It is also a very user-friendly option and that is directly in line with Sonic's 4S foundation which promotes Simplicity in everything we do." Even as an entry level hearing solution, Pep still offers superior sound quality thanks to Sonic's Speech Variable Processing platform. With its streamlined 3 configurable listening programs, new hearing instrument wearers can focus on those situations they experience most frequently—universal environments and telephone and telephone listening—while they become accustomed to wearing a hearing instrument.Pep is appropriate for mild to severe hearing losses and can be fit with EXPRESSfit 2012.1, the newest version of Sonic's software. For more information on Pep and for marketing materials that will help you give your patients a little Pep talk about getting help for their hearing loss, visit www.mysonici.com. ABOUT SONIC: Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better. Visit http://sonici.com/ or the Sonic web channel on AudiologyOnline for more information.