Oticon Medical announced today that Ponto Pro Power has been recognized for design excellence by the iF Product Design Awards 2012. An international panel of judges awarded Ponto Pro Power, the world's most powerful fully digital and programmable bone anchored power processor, for a range of outstanding design features including design quality, degree of innovation, functionality and ergonomics. Ponto Pro Power is the newest addition to Oticon Medical's expanding portfolio of bone anchored hearing solutions for people with hearing loss due to malfunctioning of the ear canal or middle ear (conductive or mixed hearing loss) and single sided deafness. Ponto Pro Power and the entire Ponto product family are designed to provide new, innovative solutions and more choice in bone anchored hearing systems.
"We are very proud that the iF Design Awards have chosen to recognize Ponto Pro Power's unique combination of function and aesthetics," said Jes Olsen, Oticon Medical General Manager. "Through user-driven innovation and development, we have created a bone anchored hearing solution that delivers both the positive emotional benefits of good design and the functional benefits that ensure reliability in everyday use."
Olsen noted that the design challenge for Ponto Pro Power was to create a slim, discreet, ergonomic device that also featured an easy-to-locate and operate push button for selecting programs. Ponto Pro Power's resulting sleek, organic shape follows the natural contours of the ear and blends easily with surrounding ear and hair. The smooth, easily accessed push button provides a modern graphic element that can also be adapted for colorful decals to appeal to younger wearers. The sound processor's smooth, semi-shiny shell is available in four colors to match a range of skin and hair tones.
Children and adults with bone conduction hearing losses up to 55 dB can benefit from Ponto Pro Power. The sound processor is built on Oticon's advanced RISE sound processing platform and provides the two benefits most requested by power users nhanced speech intelligibility and reduced feedback.
Oticon Medical works closely with leading otolaryngologists, neuro otologists, audiologists and clinics throughout the world that specialize in surgical procedures and fitting of bone anchored implant systems. "At Oticon Medical, our goal is to continue to develop innovative hearing solutions, service and support that will enable our professional partners to optimize successful outcomes for their patients with conductive and mixed hearing loss and single-sided deafness," explained Olsen.
About the iF Design Awards
The iF product design award is among the world's most important awards for innovative product design. Internationally recognized jurors, consisting of designers and entrepreneurs, engage in critical discussion and debate to select the winning products from competing entries originating from more than 48 countries. Since its inauguration in 1953, the iF design award has been an enduring accolade for outstanding design. Companies and design studios use the iF seal as a visible symbol of product and service quality.
For more information about Oticon Medical, visit https://www.oticonmedical.com/ or the Oticon Medical web channel on AudiologyOnline.
