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Rayovac® Solidifies Hearing Aid Battery Technology Leaderhsip

Industry-leading reliability and innovation a key focus at recent AudiologyNOW! 2012 convention.

MADISON, Wisconsin, April 30, 2012
- Rayovac, the #1 manufacturer of hearing aid batteries in the world, announced new developments to its ProLine Advanced batteries at the recent AudiologyNOW! conference in Boston, Massachusetts.

Proudly the world's longest lasting hearing aid battery brand with a performance advantage of up to 34% over other mercury free brands, Rayovac is committed to make the best hearing aid battery even better.

"As the market leader, it's our mission to ensure that technology development from a battery perspective is moving at a pace to support the innovations that are planned for hearing instruments," said Randy Raymond, Global Sales & Marketing, Rayovac Hearing Aid Batteries. "There is no question that Rayovac's Mercury Free batteries are simply the best batteries we've ever made in terms of supporting the increased current requirements while having capacity, or life, that is superior to competition."

Rayovac's new, proprietary formulation and manufacturing processes better equip the batteries to handle the high demands of today's hearing instruments by providing stable power in high-demand circumstances such as wireless applications. In addition, ProLine Advanced will deliver a longer battery life, something that consumers continue to demand from their hearing aid batteries.

"In a short period of time, we've seen an incredible acceleration of advanced features and technologies going into hearing aids. As a result, the demands placed on batteries have escalated tremendously in just a couple of years," said Raymond. "Our technology roadmaps call for a continuous stream of improvements to ensure the industry can continue to advance the types of high value-added technologies, features and benefits that consumers want in contemporary hearing aids."

Rayovac continues to make multi-million dollar investments year on year to enhance the performance capabilities of its hearing aid batteries to best serve a market that continues to push the limits of technology.

"It's a huge challenge but we're spending millions in our R&D and manufacturing centers to ensure Rayovac will continue to lead the industry in terms of performance, reliability and innovation," said Raymond.

Rayovac also unveiled ProLine Advanced exclusive business building solutions to AudiologyNOW! conference attendees. These customized, targeted programs are designed specifically to assist hearing professionals in marketing and growing their practices, and are free of charge to ProLine Advanced customers.

The rollout of the improved Rayovac ProLine Advanced batteries in North America will be complete later this spring.

About Rayovac

Rayovac is a worldwide leader in battery power and innovation. Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today's consumers. From long-lasting alkaline batteries to advanced green rechargeable technology to the world's top-selling, longest lasting mercury free hearing aid battery, Rayovac's state-of-the-art products offer more power for the money. The company also manufactures a wide selection of high-quality flashlights. For more information, visit, or the Rayovac web channel on AudiologyOnline.

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, Littermaid®, FURminator®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 130 countries.. Spectrum Brands Holdings reported net sales of approximately $3.2 billion in fiscal 2011. For more information, visit