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Rayovac Presents the New Standard of Hearing Aid Battery Innovation

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Debut of Newest Generation Batteries At AudiologyNow! 2015 Convention.

MIDDLETON, Wisconsin - (March 31, 2015) – The world’s leading hearing aid battery manufacturer, Rayovac®, a division of Spectrum Brands, Inc., announced new developments to its ProLineTM Advanced batteries at AudiologyNOW! 2015 in San Antonio, Texas.

Manufacturer of the number-one hearing aid battery of choice for hearing care professionals and their patients, Rayovac is committed to continued innovation to keep pace with technology advancements in the hearing industry.

Rayovac’s newly optimized formula is designed for the high demands of today’s hearing instruments. More sophisticated sound processing and new wireless applications in hearing aids place unprecedented demands for power, and continue to push the boundaries of hearing aid battery technology.

Rayovac’s new battery design includes enhanced voltage, retention and improved reliability. This results in a higher operating voltage with greater stabilizing consistency, which supports the demands of modern hearing devices.

Year after year, Rayovac makes significant investments in performance technologies to enhance the capabilities of its hearing aid batteries, including spending millions of dollars on research and development. These resources ensure that Rayovac continues to lead the industry in performance, reliability and innovation.

“Hearing aid technology has changed dramatically over the past decade,” states Kevin Kouba, DVP North America Hearing Aid Battery Sales at Rayovac. “With wireless advancements, the need for batteries to meet and exceed the required standard is paramount. Rayovac’s new generation of batteries will provide unique stabilizing power to meet the high-energy requirements of today’s wireless technologies.”

“We were pleased to announce our newest generation hearing aid battery technology to professionals at AudiologyNOW! The 2015 fall release underscores our commitment to innovation and advancements that enhance the consumer’s experience with amplification solutions.”

The rollout of the enhanced voltage Rayovac® Hearing Aid batteries in North America will be complete in fall 2015.

For more information about Rayovac, connect with us socially. Like Rayovac on Facebook at www.facebook.com/RayovacHearing or follow us on Twitter at www.twitter.com/Rayovac_hearing.  

About Rayovac

Rayovac is a worldwide leader in battery power and innovation. Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers. From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money. The company also manufactures a wide selection of high-quality flashlights. For more information, visit www.rayovac.com or the Rayovac Expo Page on AudiologyOnline.

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings (NYSE: SPB), a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware, faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Helping to meet the needs of consumers worldwide, our Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Varta®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 140 countries. Spectrum Brands Holdings generated net sales of approximately $4.4 billion in fiscal 2014. For more information, visit www.spectrumbrands.com.

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