Releases | Industry | Siemens Hearing Instruments UK Announces New Environmentally Friendly Packaging Initiative Siemens Hearing Instruments UK Announces New Environmentally Friendly Packaging Initiative July 12, 2012 Print Sustainable packing delivers a 15 per cent reduction in carbon footprint. Siemens Hearing Instruments has announced the redesign of its range of NHS packaging, to support the NHS Supply Chain's commitment to sustainability. The fully recyclable new designs, being introduced during July 2012, have been produced to reduce transit carbon footprint and required storage space.The NHS Carbon Reduction Strategy in England aims to play a leading and innovative role in ensuring a shift to a low carbon society. Siemens Hearing Instruments is making a significant contribution through its packaging redesign initiative, by reviewing its material sources and ensuring all packing is fully recyclable.The estimated 15 per cent reduction in carbon footprint will be achieved with the roll out of the newly designed packing. This is helped by the packaging size being reduced by a third, which also has the advantage of needing less storage space. The plain black and white cardboard sleeves on the new packaging designs use less ink than standard Siemens packaging and are lighter and thinner."Siemens Hearing Instruments is dedicated to promoting green values," states Mark Laben, Product & Marketing Manager at Siemens Hearing Instruments. "We have completely redesigned the packaging of our NHS products to meet the NHS Supply Chain commitment to sustainability. We are proud to further strengthen our green credentials and are committed to improving environmental sustainability within the audiology solutions industry."For further information visit www.siemens.co.uk/hearing or the Siemens Web Channel on AudiologyOnline.