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Sonus Franchise Reaches 100 Location Milestone, Offers Growth Opportunity For Audiology Private Practice Owners

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Plymouth, MN (January 26, 2011) - As U.S. small business owners seek innovative ways to expand during a still unyielding economy, Sonus has announced through Michele Fusco, Senior Vice President of Medical Business Operations for Amplifon USA, the opening of over 100 Sonus Franchise Locations. The milestone is an encouraging sign for audiology private practice owners and entrepreneurs who are looking for a proven, systematic approach to running a business, and simultaneously sets the stage for rapid Sonus Franchise growth in 2012.

The market opportunity related to an aging population, which includes hearing health, is palpable. According to Franchise Help - Healthcare Franchises: "It is predicted that by the year 2030, more than 36 million Americans will be 65 or older - more than in any other period in history. These Americans will need access to unprecedented levels of healthcare."

Sonus Franchise provides the professional structure, support and resources to reduce the risk that many fear about private practice. It provides the tools to manage and expand existing private practices and it allows seasoned practice owners a great method to transition a private practice to a new audiologist owner. To date, the many Sonus Franchise owners have opened multiple locations in non-competitive territories and will continue to grow their individual "empires" with the marketing, administrative, and tools of Sonus' proven, industry-first medical franchise model.

"I would definitely recommend owning a Sonus Franchise, and I think it's a really great opportunity for any stage in a private practice owner's career," remarked Ryan Hummel, Sonus Franchise owner. "The Sonus support system allows you to really focus on your patients."

Added Ms. Fusco: "We are truly looking forward to continued development of the Sonus Franchise opportunity in 2012 and are confidant that our stellar executive team will provide the insight and leadership to do so. Our patient-centric approach applies not only to our consumer brands, but also to the level of service we provide to business owners who are interested in becoming part of the Sonus family."

About Sonus

Sonus (www.Sonus.com) is a leading provider of hearing aid solutions, offering a wide variety of brands and styles that range in prices combining the right amount of features and value for each patient. It was founded in 1992 on the principle of high patient focus and loyalty. In 2002 Sonus was acquired by Amplifon USA Inc., the global leader in hearing services, and research.

Based in Italy, the parent company Amplifon S.p.A. operates in 18 countries and paved the way for markets in Australia, New Zealand and India. With an international network of 3,500 locations and over 3,500 service centers. Amplifon has become the largest distributor of hearing aids in the world. Amplifon is actively involved in audiological research and sponsors a number of projects through the CRS Amplifon (Amplifon Centre for Research and Study), a non-profit institution devoted to research, development and education in the audiological and otological fields.

For more information, visit www.amplifon.com or the Amplifon Web Channel on Audiology Online.
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