We'll discuss how digital marketing needs to evolve in the current turbulent times to align with your patients’ changing needs. Our COVID-19 communication hierarchy of needs plan will detail how you should be communicating digitally and otherwise to your patients.
Course created on June 1, 2020
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Paul Dybala, PhD
Paul Dybala, PhD
Dr. Paul Dybala is a Partner and Vice President of Strategy for AudiologyDesign (, the leading digital marketing agency in hearing healthcare. AudiologyDesign provides services for more than 1,300 clinics in the U.S. and Canada. Paul’s 20-plus year career has focused on making the medium of the internet useful for hearing health professionals and the patients they serve.
Paul earned his PhD in communication sciences from the University of Texas at Dallas / Callier Center where he worked as a clinical and research audiologist. He went on to serve as President of AudiologyOnline, the leading online CEU provider for audiologists in the US. He next served as President of Healthy Hearing, the largest hearing health consumer website in the world hosting millions of visitors annually.
He uses his unique blend of expertise in audiology and technology to support AudiologyDesign’s mission of connecting hearing clinics with patients via digital marketing.
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