Wonder why some advertising performs better than others? Get to know your prospective patients - market to them in ways they are most open to. With this course you will learn how to build your practice brand and boost your practice sales with simple strategies designed to appeal to your target audience.
- At the end of this course, participants will be able to explain how to develop a unique practice brand statement
- At the end of this course, participants will be able to describe tried and true retail marketing strategies and tactics
- At the end of this course, participants will be able to describe new ways to think about prospective patients
|5-10 Minutes||Setting expectatons|
|10-55 Minutes||5 things you need to know|
Director of Consumer Marketing
Kathy McCuskey joined Starkey Laboratories in January 2007 as the Director of Consumer Marketing. She brings 20 years of consumer and retail marketing expertise and her career includes senior management positions in several advertising agencies managing accounts like Miracle-Ear, MN Twins, Papa Murphy's Pizza, Kmart, Cold Stone Creamery, ConAgra frozen brands and Birds Eye vegetable brands, among others. Her experience lies in developing integrated marketing programs that build brands and drive sales at the retail point of sale.
Course participation information
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