For over 30 years, MarkeTrak has tracked attitudes and perceptions about hearing loss and barriers to hearing aid use. This seminar will present the findings and practice implications of MarkeTrak 9 (MT9), to include a review of the new methodology for the collection of survey data and a discussion of the survey findings in this current environment of emerging technological and governmental disruptive forces.
Course created on February 10, 2016
- As a result of this Continuing Education Activity, participants will be able to describe the methodology differences between MT9 and previous MarkeTrak surveys.
- As a result of this Continuing Education Activity, participants will be able to describe the potential changes in government policies toward amplification products and their implications for a practice.
- As a result of this Continuing Education Activity, participants will be able to describe the findings of MT9 and their implications for a practice.
|5-20 Minutes||Description of the design of MT9|
|20-40 Minutes||Review of the current government climate (IOM, PCAST, FDA)|
|40-75 Minutes||Description of the MT9 results and their implications for clinical strategies|
|75-90 Minutes||Summary; Q and A|
Harvey B. Abrams, PhD
Carole is President of the Hearing Industries Association (HIA), the trade association of the companies that manufacture hearing aids and component parts and headquartered in Washington, DC. Its members produce the vast majority of the hearing aids sold in the United States each year and support the education and market research programs of the Better Hearing Institute (BHI). Carole joined the HIA staff as the Association's first Director of Market Development, then Executive Director and, in 1991, was named President of the Association. Prior to joining the HIA staff, Carole worked as a Project Director at the ASHA National Office and practiced speech pathology. She holds both a master's and bachelor's degree in Speech-Language Pathology from the George Washington University and the University of Virginia, respectively.
Carol Rogin: Financial: Carole Rogin is President of the Hearing Industries Association. Non-financial: Carol Rogin has no non-financial relationships to disclose.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
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American Academy of Audiology
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Association of Hearing Instrument Practitioners of Ontario
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International Hearing Society
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New Zealand Audiological Society
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