Exam Preview for 14715: Marketing Metrics 1.0 Thu, Dec 17, 2009 at

Marketing Metrics 1.0

Please note: exam questions are subject to change.

1. Marketing involves which of the following: Advertising Market Research Public Relations Community Involvement All of the above
2. According to the August/ September 2008 Insight Report, MarketTools, Baby Boomer visitors are HOW MUCH more likely than other groups to read or post comments about products and services on Social Media internet sites? 11% 26% 37% 47%
3. An important question to ask when working with newspaper advertising is: What is the circulation size? What is the readership make up? Where is the paper delivery area? All of the above
4. A web-based program with a fully customizable self-service online marketing center is called: Marketing on Demand Internet Marketing 101 Online Marketing for Dummies None of the above
5. Which of the following is NOT found on Marketing on Demand? Upgrade letters Printable hearing aid repair forms Physician referral letters Lunch and Learn kits
6. Which of the following is a benefit of Marketing on Demand? A quick turn around time 24 hour/7 days a week access Ability to plan your events months in advance All of the above are benefits
7. A call tracking system that captures caller information, identifies the advertising source of the call and can record calls for review, enabling you to return missed calls or recapture lost leads is: Marketing on Demand Caller ID CallSource Newspaper advertising
8. Which of the following is true regarding CallSource: It can assign a local or 800 telephone number for your event It links a telephone number directly to your office line It captures caller information All of the above A & C
9. In an example shared, a 30% drop in Call to Appointment ratio, could mean a loss of: about $12,000 about $2,000 about $8,000 about $9,500
10. What is the per event cost for using CallSource: $120 $12 $39 $87.50 $2,512