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"Hello Doctor": New Approaches to Physician Marketing for the Independent Practitioner

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1.  Which of these is NOT an effective way to develop a relationship with a physician? Participate in civic organizations in which the M.D. is also a member Start with staff visit; presenting to office manager or nurse first Call every day and ask to meet directly with the physician until he/she agrees Visit office and provide scholarly articles relating medical conditions to hearing loss.

2.  Which of these should be considered when presenting to physicians? Plan in advance, learning as much as possible about the physician's practice beforehand Be concise in presenting your information Put the main points in writing to leave behind All of the above

3.  Which might be an important question to ask a physician at the appointment? How much revenue does your office generate? When are you planning to retire? How much do you pay your audiologist? Are you aware of recent studies correlating delayed treatment of hearing loss and cognitive decline?

4.  What is a physician concern when referring patients to an outside specialist? Making sure the patient is returned back to the referring physician Receiving a timely and concise report of findings and recommendations Receiving positive feedback from the patient regarding the experience. All of the above

5.  What one piece would be especially helpful to a physician who complains of lack of time with patients? Research studies (i.e. Johns Hopkins Hospital on cognition & hearing loss.) Your CV/Resume as proof of your credentials Specifics about your own patients'; outcomes A "when to refer to audiology" laminated list of medical problems related to hearing and balance disorders.

6.  Which disease is not related to hearing loss Diabetes Heart Disease Athlete's Foot Kidney Disease

7.  Which of the following is NOT an example of physician needs? Scientific articles about medical conditions related to hearing loss Candy for his/her waiting room More referrals to his/her practice Education for himself and his staff on hearing loss and hearing rehabilitation

8.  What is the advantage of defining your own practice brand? You can position yourself as the community expert in a specific area, such as tinnitus or balance You can focus your energy on medical practices most likely to need your service It helps the physician remember your practice above others in the area. All of the above

9.  Which of the following statements is true about primary care physicians and the internet? They are likely to use social media to network with peers and learn from them They avoid the internet as a source of medical information They seldom contribute information on social media None of the above

10.  Which is not important to most physicians? Ensuring Quality of Care for their patients Respecting their preferences in receiving communications from other professionals Having monthly meetings with them. Quick and concise reports