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MarkeTrak 9 Points the Way in a Time of Change

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1.  What design feature distinguished MT9 from its predecessors?
  1. The survey was conducted online
  2. Participants were blinded as the purpose of the survey
  3. The survey was designed to coordinate with Eurotrak
  4. All of the above
2.  The primary reported reason for not purchasing hearing aids among those with mild hearing loss is:
  1. Lack of insurance coverage
  2. Could not afford
  3. Lack of perceived need
  4. Had more serious priorities
3.  The primary source among those seeking information about hearing aids is:
  1. Direct mail
  2. The internet
  3. Brochures
  4. Newspapers
4.  What percentage of the MT9 respondents consider hearing aids a medical device?
  1. 5%
  2. 23%
  3. 28%
  4. 43%
5.  What is the primary reason an individual who suspects he or she has a hearing problem will visit a hearing care professional for the first time?
  1. To purchase a hearing aid
  2. To obtain a hearing evaluation
  3. To find out information about available technology
  4. To appease someone else
6.  Among those who purchased a hearing aid in the last five years, their level of satisfaction with their hearing care professional was:
  1. 65%
  2. 75%
  3. 85%
  4. 95%
7.  Among those who saw a hearing care provider in the past 5 years, the factor that appears to most influence satisfaction with the provider is:
  1. The sophistication of the equipment
  2. The quality of service during the fitting period
  3. The selection of hearing aids carried
  4. The perceived efficiency of the practice
8.  What condition would have made owners purchase their hearing aids sooner?
  1. Having insurance that would cover at least part of the cost
  2. A recommendation from their doctor
  3. More information on the effectiveness of the technology
  4. A hearing test that makes it clear that hearing aids are needed
9.  Among those who purchased hearing aids in the last year, their reported level of satisfaction with their hearing aids was:
  1. 68%
  2. 77%
  3. 84%
  4. 91%
10.  Compared to non-owners, hearing aid owners report lower levels of:
  1. Embarrassment
  2. Depression
  3. Forgetfulness
  4. All of the above

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