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Building a Sustainable Private Practice

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1.  What is an example of a crowd-sourced marketing resource center? LinkedIn Facebook 99 Designs Kickstarter

2.  In most markets, what is the most important site for online reviews? Google+ Yelp Diamond Certification Facebook

3.  Which of the following has the greatest positive impact on patient experience? Upgrading your audiometer Improving your office appearance Video otoscopy Sending birthday cards

4.  The presenters recommend shifting the content of consumer advertising toward: Price Technology Hearing loss - dementia link Your practice and patient-centered processes

5.  What is a free source of staff recruitment that was used by one of the practices in the presentation? Local speech pathology & audiology undergraduate & graduate programs Professional recruiters LinkedIn job postings The Hearing Journal

6.  What is an example of physician report writing software? LACE CounselEar TIMS NOAH

7.  Where can you run ads as much as you want with as many different concepts as you want at no extra cost? Local newspaper Yellow Pages Local TV station Your website

8.  What is an important first step in beginning or growing a sustainable physician referral marketing program? Hiring a physician liaison Scheduling yourself out to call on physicians Calling physicians on the phone Scheduling a lunch and learn

9.  What is the biggest trap to avoid for success with physician referral marketing? Calling on physician too often Only talking to the front office staff Bringing the same articles around every time Calling on physicians yourself

10.  Which of the following is not a requirement for a good physician liaison? Passionate about you and your practice Comfortable talking to front office staff and physicians To be an audiologist or dispenser Ability to read people and adapt style accordingly