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Insights into Patient's Decision-making Process for Better Hearing Health

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1.  While hearing health was viewed as a quality of life issue, on average, how long did patients take to actively research and then decide to purchase? 1 day 2 years 3 months 4 minutes

2.  How did the number of hearing patients who researched cost/financing compare to the number of patients who researched treatment/products? significantly less almost equal a little more off the charts more

3.  While cost is a significant concern for many patients, what percentage said they were NOT aware that financing their hearing health was an option? 27% 45% 59% 74%

4.  What is the most common source of information for patients seeking hearing care? provider's practice friends/family online magazines

5.  What percentage of patients who conducted research online said they visited provider websites? 22% 40% 58% 85%

6.  Because more US Google searches now take place on mobile devices than on PC computers, it has recently become very important that your website: be SEO optimized use responsive design have a lot of information on your home page leads to appointment making

7.  What information is NOT important to include on your website? patient testimonials patient financing options history of hearing care technology offered at your practice

8.  As 92% of consumers deem reviews to be extremely helpful in making decisions, what action(s) has/have become necessary in managing your online reputation? asking satisfied patients to leave a positive online review addressing negative feedback swiftly and empathetically monitoring online feedback frequently all of the above

9.  What are easy and effective ways to increase awareness of financing opportunities while patients are in the practice? displaying collateral and videos in your waiting area showing patients how low their monthly payment could be for recommended devices osmosis both A and B

10.  In a recent study of CareCredit cardholders, how many said they would have postponed or not moved forward with the optimal recommendation had promotional financing not been available? 10% 30% 50% 80%