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20Q: Embracing Change in Audiology Practice

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1.  To start embracing change, the author recommends which of the following? Look at things you are doing the same way you were taught to do them and see if there is a newer way or better way. Survey your patients about how your practice can be most efficient. Only offer services that provide the most reimbursement. Rewrite your procedure manual and include as many shortcuts as possible.

2.  The author suggests that audiologists can adapt to new models of delivering and fitting hearing aids by: refusing to fit or see patients who purchase hearing aids online or at other places explaining to patients that only hearing aids fit by an audiologist using real ear measures will provide adequate benefit diversify offerings, provide a full range of products and services including simple devices, real ear measures, communication strategies, and other hearing products and services private label their hearing aids and promote them as superior to all other products

3.  The author gives examples of changes that will affect which areas of audiology practice, either now or in the future? hearing aid fitting cochlear implant fitting hearing self-assessment all of the above

4.  How does the author indicate audiologists can respond to self-assessment of hearing initiatives? tell patients and referring providers that hearing can only be tested by audiologists and all other methods are invalid offer gold standard, high quality diagnostic assessment that gives patients confidence in results and recommendations offer self-assessment of hearing in waiting rooms and forego the time of conducting diagnostic testing work with state boards to make self-assessment of hearing illegal

5.  According to the author, how may drug treatments for hearing loss affect audiology? they will likley make the profession of audiology obsolete they may increase the demand for diagnostic and hearing monitoring services, and may have a positive impact on benefit from hearing devices they will require audiologists to obtain an additional pharmacy degree they will eliminate audiology services for adults and the field will shift toward pediatric services

6.  Which of the following is possible with today's smartphone apps and computer programs? crowdsourced noise profiles of public places noise dosimetry with prompts hearing aid signal processing all of the above

7.  Three interconnected components of a business model for audiology to be successful and adapt to current changes are: diversified products and services, products sold separately from services, varied referral sources lower prices, radio advertising, herbal supplements limit product offerings, bundle products/services pricing, offer free hearing testing high prices, shorter appointment times, more office staff

8.  The author suggests that audiologists can diversify products offered by: offering herbal supplements getting certified in massage getting certified in counseling working with implant centers to do post initial fitting adjustments

9.  The author suggests that the following billing model is best to help audiology practices adapt to the current landscape? bundled products and services unbundled products and services cash only - no third party participation third party participation only - no private pay

10.  The author suggests building referrals with: places where people with hearing loss are underserved or present with common comorbidities places where high income people congregate like country clubs and golf courses athletic facilities specialty footwear stores