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William Demant Foundation Donates DKK 1 million to Relief Activities in Turkey
March 15, 2023 Following powerful earthquakes and aftershocks, which continue to cause severe humanitarian and healthcare challenges in Turkey, William Demant Foundation has allocated DKK 1 million to support the people affected by the earthquake in the southeast of Turkey.

Sonic Radiant™ Custom Hearing Aids Deliver Clearly Brilliant Sound In Five Styles, Five Performance Levels, Five Colors
September 27, 2022 Sonic continues to power the evolution of the personalized hearing experience with the launch of new Radiant™ custom hearing aids.

Sonic Expands the Radiant Family with New Styles, a Full Range of Performance Levels and Hands-free Communication for iPhone and iPad
March 8, 2022 Sonic Expands the Radiant Family with New Styles, a Full Range of Performance Levels and Hands-free Communication for iPhone and iPad

Sonic Expands Radiant Family with New Styles, Personalization and Fitting Options To Make Everyday Sounds Better
September 7, 2021 Sonic expands the Radiant family to benefit even more patients with the introduction of new styles, personalization and fitting options.

Sonic Presents Radiant™ with Next-Level Technology to Make Everyday Sounds Better
January 12, 2021 SOMERSET, NJ  January 12 -- Sonic introduces Radiant™, the first hearing aid built on the powerful new Extend technology platform.  With more memory and greater processing power, Radiant offers next-level technology to find, filter an

Sonic Expands Captivate™ Family to Address More Patient Needs and Budgets
April 6, 2020 Sonic introduces a new expanded Captivate™ hearing aid family that includes five performance levels, versatile BTE and RITE styles and a lithium-ion rechargeability option to meet more patient needs and budgets.

Sonic Showcases Newest Innovations on the SoundDNA Platform at EUHA 2019
October 14, 2019 SOMERSET, NJ  October 14 --    Sonic Captivate™ and Sonic Trek™, the newest innovations on the Sonic SoundDNA platform,  will be on display at the 2019 European Union of Hearing Aid Acoust

New Sonic Trek™ Helps Super Power and Ultra Power Users Experience More
September 19, 2019 Sonic introduces new Trek™ BTE Super Power (SP) and Ultra Power (UP), the most powerful hearing aids built on the revolutionary SoundDNA platform. Designed to address the greater auditory demands of users with severe-to-profound hearing loss, Trek provides natural sound while, at the same time, controlling environmental noise for greater comfort.

Sonic Captivate™ Shows What Life Sounds Like With Easier Listening and Fewer Distractions at 2019 AAA Conference
March 25, 2019 Sounds in the massive AAA exhibit hall will create an ideal setting for conference participants to experience Sonic Captivate™, the groundbreaking new hearing aid family that provides a personalized hearing experience with better feedback and background noise control.

Sonic Captivate™ Makes Listening Easier with Fewer Distractions
March 18, 2019 The new Captivate™ hearing aid family from Sonic delivers on the 4S Foundation of natural sound, speech understanding in noise, simplicity and style to provide a personalized hearing experience with better feedback and background noise control.

New Sonic Enchant Custom Styles and Essential Performance Levels Offer Instinctively Smart Choices for Even More Users
September 10, 2018 Sonic introduces new custom styles and essential performance levels that bring Enchant’s exciting combination of fast performance, innovative features and enhanced functionality to even more users. New Enchant custom models offer exceptional versatility and a truly personalized hearing experience with four styles, five performance levels and a robust set of features. New Enchant40 and Enchant20 round out the full range of Enchant performance levels, adding two essential options to the current line-up of Enchant100, Enchant80 and Enchant60.

Sonic Enchant Takes Center Stage at 2018 AAA Conference in Music City, USA
April 16, 2018 Sonic Enchant, the groundbreaking new hearing aid family that has captured rave reviews from hearing care professionals and patients, will be center stage in the Sonic Exhibit (#1417) at the 2018 American Academy of Audiology Conference in Nashville, April 18 – 21.

New Sonic SoundClip-A Makes It Simple to Stream Sounds in Stereo from Smartphones, Bluetooth Devices, Distant Speakers and More
February 28, 2018 New Sonic SoundClip-A Makes It Simple to Stream Sounds in Stereo from Smartphones, Bluetooth Devices, Distant Speakers and More

New Enchant miniRITE with ZPower Combines the Freedom of Rechargeable with the Flexibility of Sonic's Revolutionary SoundDNA Platform
January 9, 2018 SOMERSET, NJ   January 8 – Sonic introduces new Enchant miniRITE with the ZPower rechargeable battery system for all-day power without interruption or the need for regular battery changes.

New Sonic SoundDNA Platform Powers the Most Automatic, Adaptive and Flexible Hearing Aid Technology
June 23, 2017 SOMERSET, NJ  June 19 --  Sonic introduces the revolutionary new SoundDNA platform, powering Sonic’s most automatic, adaptive and flexible hearing aid technology to date.

New EXPRESSfit® Pro Fine-tunes Fittings on Sonic SoundDNA Platform
June 14, 2017 SOMERSET, NJ   June 13 – The acclaimed Sonic fitting software that lets hearing care professionals make fast, accurate fittings has a new look, new feel and a new name. New EXPRESSfit® Pro is an easy-to-use, robust system with all the tools needed to fine-tune settings on the revolutionary Sonic SoundDNA platform.

Sonic Enchant Captivates With Smart Sound Processing, Innovative Features and Wireless Capabilities
June 5, 2017 SOMERSET, NJ   June 5 – Sonic introduces Enchant, a groundbreaking new hearing aid family that delivers clear natural sound in a brand new way. Enchant is the first Sonic hearing aid built on the revolutionary new SoundDNA platform, offering the company’s most automatic, adaptive and flexible technology to date.

Sonic Shows How a Winning Combination of Quality, Service & Technology Drives Success for Customers, Consumers and the Business
April 1, 2017 Visit the Sonic Exhibit (#1423) at AudiologyNOW! 2017. SOMERSET, NJ  March 31 – What does it take to become the fastest-growing hearing aid brand in the world?  That’s a question that Sonic will proudly answer for visitors to the Sonic Exhibit (#1423) at this year’s AudiologyNOW! Conference.

Sonic Sound Studio Sets the Stage for More Customized Fittings
November 10, 2016 SOMERSET, NJ   November 7 – New Sound Studio from Sonic is a sound player tool for fitting and verification supported in EXPRESSfit 2016.1 fitting software.

Sonic Makes Everyday Sounds Better for More with New Fit Options
November 3, 2016 Introducing New miniRITE Power Speaker and Smaller Custom Solutions.SOMERSET, NJ November 1– Sonic introduces three new fit options that extend the range of patients who can benefit from Sonic’s legendary Speech Variable Processing platform.

Articles

Trek - Experience More
November 4, 2019 Erin Reichert, MS Introducing Trek, Sonic’s newest Super Power and Ultra Power hearing instruments featuring the revolutionary SoundDNA platform. Join us to learn about the technology and features that make Trek a perfect choice for patients with severe to profound hearing loss.

Captivate - What Life Sounds Like
June 3, 2019 Erin Reichert, MS Captivate is the newest Sonic hearing instrument featuring the revolutionary SoundDNA platform - with new features and styles, including a Lithium ion rechargeable battery solution. Joins us to learn how Captivate creates a natural listening experience for your patients with hearing loss.

Enchant: A Full Family for Success
November 26, 2018 Erin Reichert, MS Enchant is the first Sonic instrument featuring the revolutionary SoundDNA platform – and now it includes a full line of BTEs and custom products in 5 technology levels. Join us today and learn how Enchant creates a hearing experience just as captivating as you.

Tinnitus Tete-a-tete
June 25, 2018 Sarah Hunkele, AuD This course presents a very general overview of tinnitus itself and approaches to the management of tinnitus patients. The course aims to provide basic support to those hearing care professionals who are interested in, or who currently are, providing this valuable service to their patients.

Meet Enchant
August 21, 2017 Erin Reichert, MS An overview of the Enchant hearing instrument family from Sonic.

Professional Ethics: Making the Right Decision
June 26, 2017 Sarah Hunkele, AuD Professionals today are faced with many ethical dilemmas and it has become crucial for clinicians to understand how ethical decisions are made, what are the necessary considerations and how to apply each to the many ethical dilemmas they may face. This course will give an overview of the why’s and how’s to making an ethical decision and will provide the practitioner with a framework for exploring ethical dilemmas.

Introducing Celebrate
September 26, 2016 Erin Reichert, MS We are excited to introduce Sonic’s Celebrate family of products. The following video provides an overview.

Everybody on your Feet! Introducing Cheer!
January 25, 2016 Erin Reichert, MS This course is an introduction to the Cheer family of products. Cheer is a well-balanced line-up of Sonic products featuring impressive sound quality statistics. Anyone who has ever fit a Sonic product knows the natural component of sound is something that we hold near and dear to our hearts. Today, we are going to talk about all of the things that are important to Cheer. First and foremost is the sound. Natural sound begins with a sound processor that is engineered for premium quality. We have an industry-acclaimed system.

Introducing Celebrate: More Everyday Surprises
July 13, 2015 Erin Reichert, MS Editor’s Note: This text course is an edited transcript of a live webinar. Download supplemental course materials.Erin Reichert:  The learning objectives for this course are that you will be able to describe the physical characteristics an

Real Simple, Real Ear Fitting Tool
May 25, 2015 Scott Bunnell, AuD Editor’s Note: This text course is an edited transcript of a live webinar. Download supplemental course materials.Scott Bunnell:  Today we are going to talk about real-ear verification and Sonic’s Real Ear Fit system, which is embedd

Introducing Nano RITE, Sonic Newest Product
December 15, 2014 Erin Reichert, MS Editor’s Note: This text course is an edited transcript of a live webinar. Download supplemental course materials.Erin Reichert:  Today we are introducing the Nano RITE (receiver-in-the-ear) model from Sonic.  Our learner outcomes tod

Binaural Coordination: Making the Connection
July 21, 2014 Erin Reichert, MS Editor's Note: This text course is an edited transcript of a live webinar. Download supplemental course materials.Erin Reichert:&; Thank you for joining me today in a discussion of Binaural Coordination: Making the Connection.  Binaura

Meet Bliss, from Sonic - Find Joy in Every Sound
February 22, 2013 Kathy Landon, Erin Reichert, MS An introduction to Bliss from Sonic.

Step up with Pep - An Introduction to Sonic's Entry-Level Product
January 14, 2013 Erin Reichert, MS  I would like to welcome you to Step up with Pep.  Pep is the newest product that we are introducing to the Sonic family.  My name is Erin Reichert, and I am the manager of the Audiology Services team.  I am so excited to share th

Flip Your Expectations: Introducing the Sonic Flip miniRIC
March 9, 2012 Kathy Landon This is a transcript of a live course presented January 10, 2012. To view the full course, register here: /audiology-ceus/course/hearing-aids-adults-flip-your-expectations-introducing-miniric-19797 Good afternoon. Thank you for joining us today to l

Everybody Needs a Little Groove - Introducing Groove from Sonic Innovations
August 22, 2011 Erin Reichert, MS, CCC-A This article is a transcript of the live e-Seminar. To view the course recording, please register here. Today we are going to learn about the new micro completely-in-the-canal (CIC) device from Sonic Innovations, Groove. We will discuss its unique f

A New Definition for Modern Hearing Aids
April 11, 2005 Victor Bray, PhD, Michael Nilsson, PhD (noun, plural) (archaic) : electronic devices usually worn by a person for amplifying sound before it reaches the auditory receptor organs. (modern) : electronic devices worn by a person for processing sound to provide audibility and improve the sig

Clinical Research Findings Confirm Benefits of Advanced Signal Processing
September 9, 2002 Victor Bray, PhD, Sharon A. Sandridge, PhD, Craig W. Newman, PhD, Suzanne Kornhass This is an interim report from a three-site, multi-phase hearing aid field trial. Results from the first phase of the study have already been published from Site 1 (Bray & Nilsson, 2000) and Site 2 (Bray & Valente, 2001). This report contains results

Can Omni-Directional Hearing Aids Improve Speech Understanding In Noise?
September 24, 2001 Victor Bray, PhD, Michael Valente, PhD Victor Bray, Ph.D., Sonic Innovations, Inc., Salt Lake City, Utah and, Michael Valente, Ph.D., Washington University School of Medicine, Saint Louis, Missouri Editor's Note: In response to inquiries generated by the Sonic Innovations' press release r

Effective Noise Reduction
June 11, 2001 Merritt Johns, MS, Victor Bray, PhD, Michael Nilsson, PhD Merritt Johns, M.S., Manager of Marketing Communications, Victor Bray, Ph.D., Vice-President for Auditory Research, and Michael Nilsson, Ph.D., Principal Researcher. SONIC innovations 2795 East Cottonwood Parkway, Suite 660 Salt Lake City, Utah 84121

Ask the Expert

Is Sonic Radiant Available in Custom Styles?
December 1, 2022 Erin Reichert, MS Sonic is now offering custom Radiant customs, can you tell us more about that?

What are the Highlights of the Radiant 40 | 20 Technology Levels?
October 10, 2022 Scott Bunnell, AuD What are the highlights of the Radiant 40 | 20 technology levels?

What Are the Different Bluetooth® Options and How Do They Vary?
August 8, 2022 Sarah Hunkele, AuD What are the different Bluetooth® options and how do they vary?

What are the Highlights of the New Sonic Radiant 40 | 20 Technology Levels?
July 18, 2022 Scott Bunnell, AuD What are the highlights of the new Radiant 40 | 20 technology levels?

What Wireless Accessories and Apps Work With Sonic Radiant Hearing Aids?
June 27, 2022 Scott Bunnell, AuD What wireless accessories and apps work with Sonic RadiantTM hearing aids?

Do Radiant Hearing Aids From Sonic Offer Hands-Free Phone Calls?
May 23, 2022 Scott Bunnell, AuD  Do RadiantTM hearing aids from Sonic offer hands-free phone calls? 

Does Sonic Trek Offer Wireless Features?
February 10, 2020 Erin Reichert, MS Does Sonic Trek offer wireless features?

How Does If This, Then That (IFTTT) Work in Sonic Captivate?
September 16, 2019 Erin Reichert, MS How does If This, Then That (IFTTT) work in Sonic Captivate?

How Does SmartCompress Work in Sonic Captivate?
August 12, 2019 Erin Reichert, MS How does SmartCompress Work in Sonic Captivate?

Does Sonic Captivate Have a Rechargeable Option?
July 22, 2019 Erin Reichert, MS Does Sonic Captivate have a rechargeable option?

Do Enchant Customs Offer Wireless Features?
December 5, 2018 Erin Reichert, MS Do Enchant Customs offer wireless features?

What Models are Available in Sonic's New Celebrate Product Line?
October 24, 2016 Erin Reichert, MS What models are available in Sonic's new Celebrate product line?

Is There a Sonic Flip40 RIC?
July 28, 2014 Erin Reichert, MS I heard that Sonic now has a Flip40 RIC, is that true or just wishful thinking?

How Does SoundGate 2 Differ from the Original SoundGate?
July 14, 2014 Erin Reichert, MS I just ordered a SoundGate streamer for a set of Bliss miniBTE hearing aids. Sonic’s Customer Care advised that there’s a new streamer, the SoundGate 2. How is it different than the original SoundGate?

What are the RIC/RITE Options Available from Sonic?
June 30, 2014 Erin Reichert, MS The majority of my product offering is in the RIC/RITE model.  What options are available from Sonic?

Can You Please Tell me More About the Charm60 Standard IIC?
June 16, 2014 Erin Reichert, MS I’ve read a lot about your new Standard IIC?  Can you please tell me more about it? 

What are the New Products in Sonic’s Line Up?
April 7, 2014 Erin Reichert, MS Are there any new products in Sonic’s line up? 

What are the Guidelines for Sonic Bliss IIC?
February 24, 2014 Erin Reichert, MS Bliss100 has an IIC available? Are there any guidelines I should follow if I am considering this for my patient?

What Makes Speech Priority Noise Reduction (SPNR) Different from Other Systems?
January 6, 2014 Erin Reichert, MS What makes Speech Priority Noise Reduction (SPNR) different from other systems?

Can my Patients with Sonic Hearing Aids use SoundGate for Music Streaming with their iPhones?
September 30, 2013 Erin Reichert, MS Many of my patients who wear Sonic hearing aids with wireless connectivity use iPhones, which have Bluetooth connectivity.  Can they use the SoundGate for music streaming?

Interviews

Sonic Radiant™ Custom Hearing Aids in 2022.2
October 17, 2022 Erin Reichert, MS Find out more about Sonic Radiant custom hearing aids in an interview with the Senior Marketing Director for Sonic, Erin Reichert.

What Is New With Sonic Radiant™ Hearing Aids in 2022?
June 13, 2022 Scott Bunnell, AuD Interview with Scott Bunnell, AuD, Senior Global Product Manager at Sonic on the new Radiant product release.

Trek: Experience More
September 30, 2019 Erin Reichert, MS Interview with Erin Reichert, Director of Professional Services at Sonic regarding Trek.

Sonic Enchant Delights with Custom Styles
November 5, 2018 Erin Reichert, MS Interview with Erin Reichert, Director of Professional Services at Sonic regarding Enchant custom hearing aids.

Sonic's Portfolio Overview
May 16, 2016 Erin Reichert, MS Interview with Erin Reichert, Director of Professional Services, Sonic

Introducing Nano RITE, Flip40, and New Wireless Connectivity Options from Sonic
May 19, 2014 Kathy Landon Interview with Kathy Landon, VP Branding & Professional Services, Sonic

Introducing Charm Standard IIC from Sonic, a New Instant Fit Solution for Mild to Moderate Hearing Loss
April 28, 2014 Kathy Landon Interview with Kathy Landon, Vice President of Branding & Professional Services, Sonic Innovations

Introducing Sonic Charm and an All-New Website!
October 7, 2013 Kathy Landon Interview with Kathy Landon

Interview with Kathy Landon, Vice President Branding and Professional Services, Sonic
April 15, 2013 Kathy Landon Topic: The Value of Sonic

Interview with Kathy Landon, Vice President, Brand and Professional Services, Sonic
January 28, 2013 Kathy Landon Topic: Introducing Sonic Bliss

Sonic News from AudiologyNOW 2014
April 16, 2012 Kathy Landon Interview with Sonic's Kathy Landon.

Introducing Flip, the New miniRIC from Sonic
December 5, 2011 Kathy Landon Interview with Sonic's Kathy Landon on the company's latest product innovation.

Interview with Kathy Landon, Vice President of Branding and Professional Services, Sonic
October 31, 2011 Kathy Landon Topic: Sonic Rebranding - New Look, New Logo, & New Product Coming Soon!

Interview with Joseph Lugara, President & COO, and Kathy Landon, Vice President of Branding & Professional Services, Sonic Innovations
May 2, 2011 Joseph Lugara, Kathy Landon Topic: News from Sonic Innovations

Interview with Sam Westover, Chairman & CEO, Sonic Innovations, & Kathy Landon, VP Products & Marketing, Sonic Innovations
May 10, 2010 Sam Westover, Kathy Landon Topic: Sonic Innovations Product Portfolio: Design, Technology, Awards and more

Interview with Michael Nilsson, Vice President of Auditory Research, International Training, & Director, Center for Amplification and Hearing Research, Sonic Innovations
April 12, 2010 Michael Nilsson, PhD Topic: Introducing Endura™, New Super Power BTE from Sonic Innovations

Interview with Sam Westover, Chairman & CEO, Sonic Innovations
May 18, 2009 Sam Westover, Kathy Landon Topic: 'Sound is Touch at a Distance'; Introducing Sonic Touch™

Interview with Michael Nilsson, Vice President of Auditory Research, Sonic Innovations
February 16, 2009 Michael Nilsson, PhD Topic: The Velocity Product Family - Velocity 4, 6, 12 and 24

Interview with Victor Bray, Ph.D. & Michelle Hicks, Ph.D., Sonic Innovations
March 10, 2008 Victor Bray, PhD, Michelle Hicks, PhD Topic: Velocity™ - New platform, advanced features

Interview with Dr. Victor Bray, Chief Audiology Officer & Mr. Robert Ghent, Senior Research Audiologist, Sonic Innovations
February 25, 2008 Victor Bray, PhD, Robert Ghent Topic: ion™ 200 - A New Level of Reliability

Resources