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Read the latest news about audiology and hearing aid systems.

With Good Hearing, Everyday Sounds Better

May 14, 2014

Celebrate Better Hearing & Speech Month with Inspiring Video Reminders of the Sounds You Never Want to Miss.SOMERSET, NJ May 6, 2014 - Just in time for May, Better Hearing & Speech Month, lead...   Read More

Sonic Makes Everyday Sounds (Even) Better with New Nano RITE Model, Basic-to-Premium Flip Family Choices and Upgraded Wireless Accessories

May 7, 2014

SOMERSET, NJ April 30, 2014 - Everyday Sounds Better than ever with the newest innovations across a range of popular Sonic hearing solutions and accessories. “At Sonic, we continually look for w...   Read More

Dangerous Decibels - Everyday Sounds to Watch Out For

April 30, 2014

Sonic introduces engaging new infographic to help raise awareness of dangerous sound levelsApril 30, 2014. Somerset, NJ. From a whisper measured at 20 dB SPL to a leaf blower at 115 dB SPL, an aware...   Read More

New Charm 60 Standard IIC Combines Revolutionary One-Size-Fits-Many Approach with Sophisticated Sonic Technology to Make Everyday Sounds Better

April 17, 2014

SOMERSET, NJ April 15, 2014 – Simple never sounded so good. The new Charm 60 Standard IIC takes a revolutionary one-size-fits-many approach that enables hearing care professionals to offer a dis...   Read More

Hearing Happiness – Everyday Sounds that Make Us Smile

April 4, 2014

Sonic introduces engaging new infographic that celebrates everyday soundsApril 4, 2014. Somerset, NJ. A child’s voice. A whistling train. The crack of a bat. Studies show that the sounds we...   Read More

Sonic Shows “Everyday Sounds Better” with Interactive Sound Survey and Newest Hearing Solutions at 2014 AudiologyNOW!

March 26, 2014

Orlando, FL March 25, 2014 – At this year’s AudiologyNOW! Conference, Sonic aims to show that Sonic hearing solutions not only make “everyday sound better” but consistently s...   Read More

Oprah's "Just Say Hello" Campaign Holds Special Significance for People with Hearing Loss

March 9, 2014

Somerset, NJ – Oprah Winfrey’s “Just Say Hello” Campaign (#JustSayHello) has the potential to bring life-changing benefits to people of all ages by encouraging simple, easy con...   Read More

When it Comes to the Big Screen, Your Ears Play a Role

March 4, 2014

Sonic launches new infographic focusing on memorable movie sounds, just in time for Oscars.March 28, 2014. Somerset, NJ. The shower scene from Psycho. The approaching shark fin in Jaws. Julie Andr...   Read More

The History of Hearing Aids Throughout the Ages

February 3, 2014

New infographic from Sonic entertains and educates.From the do-it-yourself “hand cupped behind the ear” to the sophisticated all-in-the-ear hearing devices of the modern era, changes in he...   Read More

Celebrate the Gift of Sound with Sonic’s Holiday Sweepstakes

November 27, 2013

Sonic’s “12 Days of Giveaways Holiday Sweepstakes” Offers Great Prizes to Make Everyday Sounds Better -- During the Holidays and Throughout the New Year.Somerset, NJ November 25 &nd...   Read More

Sonic Turns on the Charm and More at EUHA 2013

October 26, 2013

SONIC AG, SWITZERLAND October 23 - Sonic showcased Charm, the company’s newest family of mid-level hearing solutions, at the 2013 European Union of Hearing Aid Acousticians (EUHA) Congress in Nu...   Read More

Refreshingly Straightforward with Just the Right Amount of Consumer-Pleasing, New Sonic Charm is Hard to Resist

September 19, 2013

Somerset, NJ September 16 – Charm, Sonic’s newest family of mid-level hearing solutions, is designed to please with the just the right amount of essential features. New Charm’s ri...   Read More

New Sonic Website Is a Standout with Simple, Easy Access to Information that Engages and Informs

September 12, 2013

SOMERSET, NJ September 11 – Sonic is a company known for its ability to combine simplicity and user-friendliness with performance that stands out. All of those attributes are evident in the ne...   Read More

Sonic BTE, miniBTE and miniRIC Hearing Instruments Earn IP57 Rating for Dust Protection and Water Resistance

June 5, 2013

SOMERSET, NJ June 3 – Sonic announced today that the company’s BTE, miniBTE and miniRIC hearing solutions have been awarded IP57 certification for dust protection and water resistance....   Read More

Sonic Expands into New Headquarters with New Brand Messaging and New Premium Solution

May 6, 2013

SOMERSET, NJ May 2 – Sonic, the growing US-based hearing instrument manufacturer, has opened its new worldwide headquarters in Somerset, New Jersey. Sonic President & Chief Operating Offi...   Read More

Sonic Launches New Premium Hearing Solutions

February 22, 2013

Introducing a host of blissfully delightful choices from Sonic. Somerset, New Jersey – February 19th, 2013 - Sonic is proud to announce the release of Bliss, the company’s newest line of h...   Read More

Have Cost Conscious Hearing Loss Sufferers? It May Be Time for a Pep Talk

July 12, 2012

Pep, a new entry-level hearing instrument, designed with price-discriminating consumers in mind is now available from Sonic. Pep hearing solutions come in 5 instrument styles including BTE, Power BTE...   Read More

Sonic Shows that 'Everyday Sounds Better' at AudiologyNOW!

April 14, 2012

New "Flip" is a Hit Among Conference Attendees. Sonic displayed its line of hearing solutions at the recent AudiologyNOW!® Conference in Boston to strong reviews, particularly around its new Flip...   Read More

New Sonic Hearing Solution on Display at AudiologyNOW!

March 29, 2012

Compact miniRIC will "Flip" the Way Consumers Feel about Hearing Aids. March 23, 2012-With the powerful combination of technology, creativity and care, Sonic will display its out-of-the-box hearing so...   Read More

Sonic Introduces New Mini Receiver-In-The Canal Device

December 19, 2011

Flip is the newest hearing device added to the Sonic product portfolio Sonic is introducing the company's newest product, the Flip miniature receiver-in-the-canal (miniRIC), scheduled for release on D...   Read More

2019 NIHL Series | 4 advanced-level live webinars | June 5, 12, 19, + 26 | 12:00 pm EDT | Guest Editor: Brian J. Fligor, ScD, PA