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Unitron Practice Development Series: How to Become a Pillar in Your Community - Knowledge Based Marketing Tactics

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1.  A core target audience of Pillar of Community marketing includes:
  1. Physicians
  2. Community
  3. Patients
  4. All of the above
2.  The "C" of CORUS strategy stands for
  1. Commercials on TV
  2. Captive Audience
  3. Captivating website
  4. Commercials on Radio
3.  The "O" of CORUS stands for
  1. Open fittings
  2. On-line Reputation Manager
  3. Outstanding Reputation
  4. On-line presence
4.  The "R" of CORUS stands for:
  1. Relationship Marketing with physicians and other medical specialists
  2. randomized controlled trials
  3. Ready made ad campaign
  4. Remarkable customer experience.
5.  The "U" of CORUS stands for:
  1. Unaided Speech Audiometry
  2. Understanding the Patients needs
  3. Urban Marketing Plan
  4. Upstanding member of your community
6.  The "S" of CORUS stands for:
  1. Society marketing
  2. Social media
  3. Service excellence
  4. Social status
7.  A prime tactic(s) to use to build relationships with physicians includes:
  1. the use of latest clinical research on the effects of age-related hearing loss
  2. use of tool kit to educate physicians
  3. periodic personal visits with physicians and/or staff
  4. all of the above.
8.  "Physician Tool kit" co-creator is
  1. Barbara Weinstein, Ph.D. of CUNY
  2. Erin Picou, Ph.D. of Vanderbilt
  3. Sumit Dhar, Ph.D. of Northwestern
  4. Frank Lin, M.D. of Johns Hopkins
9.  According to the O-Continuum, _____________ is now a leading contributor to patient acquisition.
  1. other people’s opinions of your practice
  2. prior experiences of new patients
  3. marketing information
  4. all of the above
10.  Based on this seminar, a typical audiology or hearing instrument dispensing practice is likely to be:
  1. O-independent (other’s opinions don’t affect decisions)
  2. neutral
  3. O-dependent (other’s opinions guide purchase decisions)
  4. cannot be determined