In the first video of a new 4-part series “Sound Strategies for Hearing Health”, Randy Baldwin, Vice President of Marketing for Hearing discusses how you can attract, engage, and enable more patients to get the hearing health they need to live a full life.

Visit CareCredit.com/soundstrategies to learn more.

Major upheaval has come to hearing health care. Patients are more knowledgeable and demanding than ever. New competitors, including online retailers and OTC hearing aids, are entering the market. Profit margins are shrinking. Yet, even in this challenging environment, a growing number of providers are meeting — and beating — their business objectives with the help of groundbreaking technologies and tools from Unitron. In this video, audiologist and engineer Aaron Jones explains how these providers are challenging current trends to achieve impressive clinical and business outcomes.

René Gifford, Ph.D., Professor, Vanderbilt University reviews and summarizes her CI2018 lecture “Beyond Deaf” which features a review of the modern cochlear implant candidate and reviews data Dr. Gifford and her team have collected on perimodiolar electrode array advantages and the Nucleus® CI532 implant. https://bit.ly/2Nyw4bi

René Gifford, Ph.D., is a professor of hearing and speech sciences at Vanderbilt University Medical Center in Nashville, TN. In her lecture at CI2018 in Washington DC, Dr. Gifford spoke about electrode options for cochlear implant patients and how they apply to today’s modern cochlear implant candidates.

As a world-renowned scientist, Dr. Gifford covers the importance of challenging the status quo through following current research and a complete list of the peer-reviewed publications she references appears at the end of the TECH Talk.

Hear directly from Dr. Gifford about Vanderbilt University’s electrode preferences, the importance of perimodiolar placement in scala tympani and her lab’s current work on how number of channels can positively impact patient performance.