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Call for Nominations for the 2020 Oticon Focus on People Awards
July 20, 2020 The 2020 Oticon Focus on People Awards is seeking nominations of outstanding individuals with any degree of hearing loss who contribute to making the world a better place for all of us. The national awards program honors students, adults and advocacy volunteers whose accomplishments show that hearing loss does not limit a person’s ability to make a positive difference in their communities or the world.

2020 Oticon Audiology Summer Camp Goes Virtual to Prepare Students for the Future of Hearing Healthcare in an Increasingly Connected World
July 13, 2020 For the first time in 23 years, the Oticon Audiology Summer Camp hosted future professionals virtually in a series of online presentations led by an expert team of Oticon audiologists, researchers and hearing industry veterans. The annual professional development event is designed to supplement and complement students’ education with relevant, practical professional world knowledge and insights.

Sertoma Inc. Awards $5000 in Oticon-funded Scholarships to Students with Hearing Loss
June 29, 2020 With a $5,000 grant from Oticon, Inc., Sertoma Inc. has awarded five $1,000 college scholarships to students with hearing loss. The Sertoma Scholarship for the Hard of Hearing or Deaf is the nation’s leading scholarship program for students with hearing loss. This is the 16th year that Oticon has funded scholarships for students with clinically significant bilateral hearing loss, graduating from high school, or undergraduate students pursuing four-year college degrees in any discipline.

Ida Institute Announces 2020 Ida Institute Research Grant Award Winners
June 10, 2020 The Ida Institute is pleased to announce the awardees of the Ida Institute Research Grants for 2020. Each year, up to $10,000 USD in funding is awarded by the institute to three projects that develop evidence related to Ida Institute methods and tools and aim to demonstrate the effectiveness of person-centered care in hearing rehabilitation.

New Oticon Ruby Brings Superb Sound Quality, Easy Rechargeability and Connectivity within Reach for Budget-Conscious Consumers
May 12, 2020 New Oticon Ruby sets a new standard in the essential category, delivering great sound quality, hassle-free rechargeability and easy wireless connectivity in one complete solution – all within the reach of today’s budget-conscious patients.

Oticon RemoteCare Expands Opportunities for Veterans Administration to Bring Hearing Care to More Veterans Via Telehealth
May 1, 2020 Oticon RemoteCare, a new telehealth solution that allows hearing care professionals to follow up online with patients to remotely adjust and fine-tune hearing aids in a virtual appointment, is now available through the Veterans Affairs Administration, Department of Defense and other federal agencies. Oticon RemoteCare expands the potential for VA audiologists to assist more veterans remotely, helping them to meet vital hearing healthcare needs when in-person appointments cannot take place or when veterans are unable to travel to the office.

New Support Staff Course from Ida Institute Brings Person-Centered Care to the Front Desk
April 23, 2020 Ida Institute has launched a new tailored online course, to specifically help support staff integrate PCC in their everyday work, enhance patient interaction, and fundamentally improve the overall patient experience. The new course, Getting Started with Person-Centered Care for Support Staff, was developed in collaboration with Greta Stamper, AuD, PhD, and Assistant Director of Audiology at the Mayo Clinic.

Oticon RemoteCare Gives Hearing Care Professionals Expanded Opportunities to Bring Telehealth to More Patients
April 16, 2020 Somerset, NJ  April 16 – Following a successful US roll-out and a strong launch in countries around the world, Oticon, Inc. launches Oticon RemoteCare to all US hearing care professionals. The new telehealth solution expands the

Oticon, Inc. Announces Appointment of Three Vice Presidents
March 11, 2020 Oticon President Gary Rosenblum has announced the appointment of three new Oticon Vice Presidents: Josephine Poelma, MS, PMP® to Vice President, Learning and Development; Dawn Spring, MBA to Vice President, Customer Experience; and Douglas Beck, AuD, to Vice President, Academic Sciences.

Ida Institute Collaboration with Healthy Hearing and Hearing Directory Helps US and Canadian Consumers Identify Inspired by Ida Clinics
February 26, 2020 A new collaboration between the Ida Institute, Healthy Hearing, and Hearing Directory will allow people with hearing loss across the US and Canada to identify hearing care professionals and clinics that have earned the Inspired by Ida label, a benchmark of quality that signals dedication to person-centered care.

Oticon Introduces New Branding for New Age of Hearing Health Care
February 5, 2020 Oticon today unveiled a new Oticon brand identity that builds on the heritage and purpose of People First and reinforces the power of technology to improve not only the quality of hearing, but the overall quality of life. “Life-Changing Technology,” communicates the company’s determination to pioneer new medical device innovations that deliver meaningful and positive benefits to people with hearing loss.

Oticon EduMic Wireless Remote Microphone System Breaks Barriers to Classroom Learning for Children with Hearing Loss and Their Teachers
January 28, 2020 EduMic, a new wireless remote microphone system, improves speech understanding in the classroom for children with hearing loss, overcoming the noise, distance and reverberation challenges typical of classroom environments. EduMic works together with Oticon pediatric hearing aids, Oticon Opn Play™ and Oticon Xceed Play, to deliver world-class sound quality that enables students to hear the teacher’s voice clearly while interacting with other students in the classroom.

Ida Institute Welcomes HLAA Executive Director Barbara Kelley to Advisory Board
January 6, 2020 The Ida Institute has announced the appointment of Barbara Kelley, Executive Director of the Hearing Loss Association of America (HLAA) to its Advisory Board. The Advisory Board, made up of distinguished experts in hearing health and related disciplines, provides counsel and support for the Ida Institute’s strategic planning and helps to disseminate Ida tools and resources. Kelley is the first representative of a patient organization to join the Advisory Board.

2019 Oticon Focus on People Award Winners
November 22, 2019 The 2019 Oticon Focus on People Awards today honored 13 remarkable individuals whose courage and commitment are helping to change the perception of what it means to have a hearing loss. At a special awards ceremony held at the Oticon, Inc. US headquarters, more than 100 hearing care professionals and Oticon staff celebrated this year’s finalists in the Student, Advocacy, Adult, and Practitioner categories.

Oticon Wins Two CES 2020 Innovation Awards for Breakthrough Hearing Technology
November 11, 2019 The Consumer Electronics Association (CES) has named Oticon Xceed and Oticon RemoteCare as honorees in the CES 2020 Innovations Awards. This is the fourth consecutive year that Oticon has been recognized by this prestigious international awards program.

Oticon Xceed, the World’s Most Powerful Hearing Aid, Gives Veterans with Severe-to-Profound Hearing Loss More Power, More Access to Speech
November 6, 2019 Oticon Xceed, the world’s most powerful hearing aid, is now available through the Veterans Affairs Administration, Department of Defense and other federal agencies.

New Ida Institute Tool Helps People Better Understand Their Hearing Test Results
November 4, 2019 The Ida Institute has just launched a new tool, My Hearing Explained, that helps hearing care professionals explain hearing test results in a person-centered manner. Based on three simple terms – volume, clarity and brain energy – the tool is a conversation guide that uses a playful visual with familiar icons to illustrate how hearing loss affects a person.

Oticon, Inc. Names Leanne Blair as Vice President of Marketing
September 30, 2019 Oticon, Inc. is pleased to announce the appointment of Leanne Blair as Vice President of Marketing. In her new role, Blair will be responsible for Oticon’s overall marketing strategy, overseeing product management, campaign development, advertising and public relations initiatives.

Ida Institute Collaborates with FindHearing.com to Help People with Hearing Loss Find Clinics Dedicated to Person-Centered Care
September 16, 2019 A new collaboration between the Ida Institute and FindHearing.com will allow people with hearing loss across the US and Canada to find hearing care professionals and clinics that carry the Inspired by Ida label, a benchmark of quality that signals dedication to person-centered care. Members of the Inspired by Ida program can be featured in the newly launched FindHearing.com searchable online directory of independent clinics that allows consumers to find professional care in their area.

Oticon Team Reports on Hearing Healthcare Trends, Technology Innovations and Clinical Advances at Empower Conference
September 16, 2019 Oticon President Gary Rosenblum was among the Oticon experts who presented at the Empower Conference, September 12 – 14 in Orlando, Florida. The Oticon Team reported on hearing healthcare trends, technology innovations and clinical advances at Empower Conference.

Articles

Managing Severe Hearing Loss
October 28, 2019 Don Schum, PhD A significant subset of patients seen in practices present with more severe hearing loss and more complex medical histories. In this seminar, the nature of severe hearing loss will be discussed along with a discussion of how to best match available technology choices (power devices, BiCROS, etc) to patient needs.

The Behavior of OpenSound Navigator in Complex Environments
July 1, 2019 Don Schum, PhD Signal processing in hearing aids must be able to give the user benefits in a broad range of these complex environments. In this presentation, recorded waveforms from a range of different sound situations through several different advanced technology hearing aids will be presented, along with a discussion on how well the design and function of the various approaches handle different types of listening environments.

Complex versus Standard Fittings: Part 3
April 2, 2018 Don Schum, PhD In Part 3, the discussion focuses on fitting techniques to use on cases which are out of the norm. Those difficult cases that occur when there is an increased level of distortion in the auditory system which are not typically covered in research or clinical literature.

Complex versus Standard Fittings: Part 2
February 20, 2018 Don Schum, PhD In Part 2 of this three part series, the concept of Exception Discovery is introduced. The discussion focuses on situations where hearing thresholds may drive hearing aid fittings that are not as optimal as an approach focused on the quality of the patient's remaining hearing.

Complex versus Standard Fittings: Part 1
December 11, 2017 Don Schum, PhD An examination of the assumptions that underpin our field’s typical approach to fitting amplification, its limitations, and an introduction of the concept of Residual Capabilities, which maximizes the patient’s ability to use the hearing that remains.

The Opn Family: Meeting Even More Audiological Needs
July 19, 2017 Don Schum, PhD A discussion of important additions to the Oticon Opn product family, all designed to meet the audiological needs of more and more patients.

Successes, Gaps, and Challenges in Cochlear Implant Rehabilitation: The Cochlear Implant Journey for Children and Their Families
October 10, 2016 Ena Nielsen, PhD Today I will discuss journey that the Ida Institute undertook about a year ago to explore the successes, gaps, and challenges in the rehabilitation of children fitted with cochlear implants (CIs). We wanted to understand this journey better and to find out how it is experienced by parents, children, and professionals.

Issues Impacting People with Hearing and Listening Problems and Oticon's Opn Solution
September 6, 2016 Douglas L. Beck, AuD Approximately 48 million Americans experience hearing loss, according to the Hearing Loss Association of America. Indeed, hearing loss is the third most common physical ailment, following arthritis and heart disease. By age 65, one out of three people will experience hearing loss and by age 75, fifty percent of all people are likely to experience hearing loss. For decades, we’ve known that people with hearing loss struggle, strain and have tremendous difficulty understanding conversational speech. It is confusing for the lay public to consider issues relating to hearing and hearing loss, due to a number of practical issues.

Attacking the Noise Problem: Current Approaches
July 5, 2016 Don Schum, PhD At Oticon, we believe that being able to understand speech in complex listening environments is critical for people with hearing loss. Despite recent advances in technology, understanding speech in environments where there are other people talking continues to be one of the most difficult challenges with hearing loss.

Understanding and Treating Severe and Profound Hearing Loss
February 29, 2016 Donald Schum, PhD Oticon has a history of creating excellent solutions for patients with severe-to-profound hearing loss. With the release of Oticon Dynamo, Sensei Super Power, and the Plus Power products in our performance line categories, we have again raised the ba

The Sociology of Age-Related Hearing Loss
July 27, 2015 Don Schum, PhD Age-Related Hearing Loss. As audiologists, it is important that we continue to learn about age-related hearing loss and the patients who are experiencing it, beyond the audiogram. I have become more interested in recent years of understanding older individuals within the context of the lives they lead to best understand how they want to use their hearing.

Empower Patients to Take Action on Their Hearing, Presented in Partnership with the Ida Institute
May 11, 2015 Anne Mette Jeppesen, MA, Ida Institute Empower Patients to Take Action on Their Hearing, Presented in Partnership with the Ida Institute Anne Mette Jeppesen, MA, Ida Project Specialist and Audiologist, Ida InstituteEditor’s Note: This text course is an edited transcript of a live we

My World: Including Children in their Own Rehabilitation, presented in partnership with the Ida Institute
March 16, 2015 Anne Mette Jeppesen, MA Anna Mette Jeppeson, MA, Ida Project Specialist and Audiologist, Ida InstituteEditor’s Note: This text course is an edited transcript of a live webinar. Download supplemental course materials.IntroductionAnna Mette Jeppeson:  The Ida Insti

There's a New Star in School: Making FM Work for Children with Listening Difficulties
December 1, 2014 Mary Humitz, AuD, CCC-A, FAAA  Mary Humitz, M.A., CCC-A, FAAA, Oticon USAEditor’s Note: This text course is an edited transcript of a live seminar. Download supplemental course materials here.An Afternoon in the ClassroomAll of you remember what it was like to be a stu

Making Speech More Distinct
March 10, 2014 Don Schum, PhD Editor’s Note: This text course is an edited transcript of a live seminar. Download supplemental course materials here (link to handout) The title, “Making Speech More Distinct,” is specifically targeted towards the most diffic

Asymmetrical Sensorineural Hearing Loss: Fitting Strategies
October 21, 2013 Donald J. Schum, PhD Editor’s Note: This text course is an edited transcript of a live seminar. Download supplemental course materials here.Many hearing aid fitting techniques that have been developed over the years have been built on the assumption that hearing lo

The Distortional Aspect of Sensorineural Hearing Loss: What Can Be Done
July 15, 2013 Donald J. Schum, PhD Editor’s Note: This text course is an edited transcript of a live seminar.  Download supplemental course materials here (link to handout). This is going to be an old-school course.  A few months ago, a colleague of mine asked me

The Oticon Approach
March 4, 2013 Kelly A. Austin, AuD, CCC-A, FAAA  Editor’s Note: This text course is an edited transcript of a live seminar.  Download supplemental course materials here (link to handout). Hello, my name is Kelly Austin and I am the Manager of Distance Education for Oticon.&nbs

Does the Fitting Satisfy the Patient?
January 7, 2013 Donald J. Schum, PhD This presentation is part of a series on various aspects of our hearing aid fitting process.  Today I want to concentrate on the concept of satisfaction.  This is a concept to which, as audiologists, we do not necessarily pay a lot of atten

What Determines Speech Understanding?
August 27, 2012 Donald J. Schum, PhD Editor's Note: This is a transcript of an AudiologyOnline live expert seminar. Please download supplemental course materials. I want to cover a topic we all likely encounter on a daily basis, and that is how well our patients understand speech. As

Ask the Expert

What Are the Design Differences of OpenSound Navigator?
November 11, 2019 Don Schum, PhD What are the design differences of OpenSound Navigator?

How Does OpenSound Navigator Work?
October 14, 2019 Don Schum, PhD How does OpenSound Navigator work?

What was the Design Purpose for OpenSound Navigator?
September 3, 2019 Don Schum, PhD What was the design purpose for OpenSound Navigator?

What to Consider When Fitting Asymmetrical SNHL?
November 5, 2018 Don Schum, PhD What should I consider when fitting a patient with an asymmetrical SNHL?

What to Consider When Fitting Medically Complex SNHL?
October 1, 2018 Don Schum, PhD What should I consider when fitting a patient with a medically complex SNHL?

What are the Goals of Ski-Slope Fitting?
September 4, 2018 Don Schum, PhD What are the goals of fitting hearing aids on patients with a ski-slope hearing loss?

Can the Ida Institute Help Hearing Care Professionals Get Started with Tele-audiology?
June 12, 2017 Lise Lotte Bundesen Telehealth is becoming increasingly important in audiology.  Can the Ida Institute help hearing care professionals get started with tele-audiology?

What Should Professionals Know About Fitting Oticon's new Dynamo and Sensei SP Hearing Instruments?
February 15, 2016 Donald Schum, PhD What should professionals know about fitting Oticon's new Dynamo and Sensei SP hearing instruments?

How Does Speech Rescue Frequency Lowering Technology Work?
December 14, 2015 Don Schum, PhD How does Speech Rescue work, and how does it differ from other frequency lowering technology?

What are the Key Features and Benefits of the New Inium Sense Platform from Oticon?
May 4, 2015 Don Schum, PhD What are the key features of the Inium Sense platform and what benefits do they deliver for patients?

How does Oticon’s Audiological Focus Relate to ‘BrainHearing’?
August 11, 2014 Søren Nielsen I'm hearing more and more about the relationship between the brain and hearing/hearing loss. How does Oticon’s audiological focus tap into this concept of "brain hearing"? 

What is the Most Important Marketing Trend Now?
April 7, 2014 Sheena Oliver, AuD, MBA What do you see at the most important marketing trend or opportunity right now, and why?

How Can I Personalize my Patients’ Hearing Aid Fitting Experience?
August 12, 2013 Sheena Oliver, AuD, MBA I believe that a hearing aid fitting should be personal, as each patient has a unique background and auditory preferences.  But it seems that some people want to cut us out of that process for something faster or cheaper.  Do you know of any advancements or products from the hearing aid industry that can help my patients understand that our roles, together, are equally important to their hearing success?

Is Battery Drain a Drain on Hearing Performance?
July 1, 2013 Sheena Oliver, AuD, MBA As hearing aid technologies advance with more wireless and streaming capabilities, should we start counseling patients that they will have to change the batteries more often, or is anything being done to compensate for the battery consumption these technologies require?

How can Oticon Intiga Impact Patient Acceptance of their First Hearing Aid?
April 29, 2013 Don Schum, PhD How can Oticon Intiga impact my patients’ experience and acceptance of first-time amplification?

What Factors Drive Patient Success with First-time Amplification?
March 11, 2013 Donald J. Schum, PhD I am trying to lower the hearing aid return-for-credit rate in my practice, but it seems like there are only so many aspects of the fitting that I, as the professional, can control.  How can manufacturers help us to keep return for credits to a minimum?  Do you have any suggestions?

How Can I Determine Amplification Readiness?
January 7, 2013 Donald J. Schum, PhD I have patients that come in every day, some seemingly more interested in hearing aids than others, even though the majority of them are self-referred.  How can I impact their decision to move forward with hearing aids?

How Can I Assess Patient State-of-Mind for Hearing Aids?
November 5, 2012 Donald J. Schum, PhD How can I tell which patients are really “ready” for hearing aids?  Some patients who seem ready end up returning instruments, and some patients who don’t seem ready end up as successful users.

Neural Slowing
March 14, 2011 Donald J. Schum, PhD I've heard the term "neural slowing" used in aging literature. What exactly does this mean?

How Much Asymmetry is Considered Significant?
July 12, 2010 Douglas Beck, AuD It has never been entirely clear when to refer to an ENT for an asymmetric hearing loss. I understand this question may be difficult to answer specifically and answers may vary depending on the patient history and the symptoms the patient experiences. How much asymmetry is considered significant?

Interviews

Advocacy Champion Inspires Young People to Speak Up
December 30, 2019 Emma Faye Rudkin Interview with Emma Faye Rudkin, winner of a 2019 Oticon Focus on People Award in the Advocacy category and founder of non-profit Aid the Silent.

Woodstock Generation Survey
August 21, 2019 Gary Rosenblum, MBA Gary Rosenblum, President, Oticon, Inc., discusses how the Woodstock survey provides opportunities for outreach.

The Ida Institute Introduces New Tools at AAA 2019
April 22, 2019 Lise Lotte Bundesen Lise Lotte Bundesen, Managing Director, The Ida Institute discusses new tools for hearing care professionals at the American Academy of Audiology Conference 2019.

Interview with Lise Lotte Bundesen, Managing Director, Ida Institute
May 14, 2018 Lise Lotte Bundesen Lise Lotte Bundesen, Managing Director, Ida Institute discusses new program for hearing care professionals at American Academy of Audiology Conference 2018. Inspired by Ida is a new program that allows hearing care professionals to enhance their counseling skills and differentiate their practice through person-centered care.

Getting Started with Person-Centered Care
October 2, 2017 Lise Lotte Bundesen Interview with Lise Lotte Bundesen, Managing Director, Ida Institute

Oticon Opn Portfolio - New Additions Bring New Features and Benefits
May 1, 2017 Gary Rosenblum Interview with Gary Rosenblum, President, Oticon, Inc.

New Tools and Resources to Support Person-Centered Care from Ida Institute
April 10, 2017 Lise Lotte Bundesen Interview with Lise Lotte Bundesen, Managing Director, Ida Institute

Introducing Oticon Opn
April 18, 2016 Soren Nielsen Interview with Søren Nielsen, President of Oticon A/S

Oticon Plus Power - World's Smallest 13 Power BTE, on the New Inium Sense Platform
November 23, 2015 Don Schum, PhD Interview with Don Schum, Vice President of Audiology and Professional Relations, Oticon

Super Power Focus: Oticon Dynamo and Sensei SP Hearing Aids Address the Needs of People with Severe and Profound Hearing Loss Across the Lifespan
November 16, 2015 Don Schum, PhD Interview with Don Schum, PhD, Vice President, Audiology and Professional Relations, Oticon

Oticon Introduces New Power and Super Power Solutions, as Well as Speech Rescue Frequency Lowering Technology
November 10, 2015 Don Schum, PhD Interview with Don Schum, PhD, Vice President, Audiology and Professional Relations, Oticon

Hearing Care is Health Care
April 27, 2015 Søren Nielsen Interview with Soren Nielsen, Oticon

Introducing the New Inium Sense Platform from Oticon
March 23, 2015 Don Schum, PhD Interview with Don Schum, PhD, Vice President, Audiology and Professional Relations, Oticon

Oticon's ConnectLine App Connects to iPhone® Through Upgraded Streamer Pro
May 12, 2014 Søren Nielsen Interview with Søren Nielsen

Hearing Industry Trends, Oticon, and People First: A 40-year Perspective
March 31, 2014 Peer Lauritsen Interview with Peer Lauritsen, President of Oticon, Inc.

Introducing Oticon RIA
March 3, 2014 Sheena Oliver, AuD, MBA Interview with Sheena Oliver

Introducing Oticon Sensei!
September 30, 2013 Ben Zalm Fernée, AuD Interview with Ben Zalm Fernée, AuD, Product Manager - Pediatrics, Oticon A/S

Interview with Sheena Oliver, Vice President of Marketing, Oticon
March 11, 2013 Sheena Oliver, AuD, MBA Topic: Introducing Oticon Alta!

Interview with Ben Zalm Fernée, AuD, Product Manager, Oticon A/S, Denmark
January 21, 2013 Ben Zalm Fernée, AuD Topic: Introducing Amigo Star, A New Ear-Level FM Receiver

Interview with Sheena Oliver, Vice President of Marketing, Oticon
December 5, 2011 Sheena D. Oliver, AuD, MBA Topic: Evidence-based Marketing to First-time Users

Resources