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Overcoming Barriers to Hearing Aid Adoption and In-Clinic Success with Flex:trial and Flex:upgrade

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1.  According to MarkeTrak IX, what percentage of hearing impaired people who see a hearing professional do not purchase hearing aids?
  1. 35%
  2. 55%
  3. 25%
  4. 60%
2.  From the consumers perspective, the successful delivery of hearing care is inherently based on:
  1. Reputation of the professional
  2. Trust
  3. Diagnostic skills
  4. Experience
3.  According to MarkeTrak IX, the top two reasons why patients return their hearing aids for a refund are:
  1. Professional did not follow-up and cost
  2. Cost and benefit not met
  3. Physical discomfort and expectations not met
  4. Perceived incompetency of professional and no benefit
4.  Marketing a low-cost or low-price message fails because:
  1. The consumer will be looking for a deal instead of the best provider and experience
  2. It is not sustainable for business to sell low-cost hearing aids
  3. Consumers are skeptical of this marketing and equate it with "bait and switch"
  4. All of the above
5.  According to MarkeTrak IX, what percentage of people who purchased higher level technology in their hearing aids expressed satisfaction?
  1. 75%
  2. 90%
  3. 80%
  4. 65%
6.  According to MarkeTrak IX, what percentage of people who purchased low-level technology in their hearing aids expressed satisfaction?
  1. 35%
  2. 60%
  3. 50%
  4. 40%
7.  According to the MarkeTrak 9 survey, a large percentage of hearing impaired individuals said they see their initial appointment with the hearing healthcare provider as an opportunity to:
  1. Gather information
  2. Buy hearing aids
  3. Price shop different brands
  4. Determine if they have hearing loss only
8.  Hearing professionals who used an open-platform hearing aid combined with an approach of removing barriers associated with cost and sales, reported what percentage in increased patient fittings:
  1. 65%
  2. 90%
  3. 76%
  4. 83%
9.  Using stock open-platform hearing aids in a clinical setting can best be used in the following manner:
  1. Allowing the patient to try hearing aids on their terms with little pressure
  2. Using as a "repair bridge" to try new technology while the patient waits on their repair
  3. Re-programmed repeatedly at different technology levels thus reducing inventory costs
  4. All of the above
10.  The difference between traditional data-logging and a more advanced approach like Log it All is:
  1. It allows for focused counseling and conversations around a patient's listening lifestyle.
  2. It records data of the percentage of time a patient spends in several listening environments.
  3. It adds a qualitative element to selecting amplification, especially when combined with a trial of open-platform hearing aids.
  4. All of the above